MAM
IAS does the maths right with Alpana Wegner as new CFO
MUMBAI: Integral Ad Science is crunching the numbers for a new chapter bringing seasoned financial powerhouse Alpana Wegner on board as chief financial officer, effective 10 June 2025. The move adds a strategic edge to IAS’s leadership team, as Wegner steps in to lead the global finance function and report directly to CEO Lisa Utzschneider. She replaces Jill Putman, who has served as Interim CFO since January and will now continue as an independent member of the IAS Board.
Utzschneider welcomed the new appointment with confidence: “Alpana is a versatile and results-driven leader with deep financial and operational expertise. From M&A to FP&A, she’s done it all at public companies, no less.”
And indeed, Wegner’s calculator comes with credentials. With over 25 years of financial leadership experience, she most recently served as CFO at Secureworks, where she built a high-performing finance team and helped steer the company through a strategic transformation before its sale. Prior to that, she was the CFO at Benefitfocus and held senior finance roles at cloud tech firm Blackbaud.
“IAS represents an exciting opportunity to join an industry leader enabling global brands and publishers to drive superior outcomes,” said Wegner, who holds a B.S. in Accounting from Arizona State University. “I’m all in on scaling operations, sharpening profitability, and unlocking IAS’s full growth potential.”
Her appointment comes at a time when IAS is sharpening its focus on media measurement and ROI optimisation areas where Wegner’s financial acumen is expected to make a tangible impact. With a steady hand on the financial tiller and a sharp eye on long-term value creation, Wegner looks set to add more than just numbers to the IAS playbook she’s bringing the formula for smart growth.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
