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IAA Young Turks Forum announces Mentorship program on Teachers Day
MUMBAI: The International Advertising Association (IAA) India Chapter has invited Sangita Jindal, Chairperson of JSW Foundation to launch its Mentorship program for 700 young professionals with about 35 leaders on Friday, September 19 at Bombay Stock Exchange’s International Convention Hall. The Mentorship program will be launched right after interactive session on “Engaging with the Audience – Lessons from the Entertainment Industry” between R. Balki, Chairman, Lowe Lintas and Stefan Haves renowned Director from Hollywood from 4 pm onwards. Anish Trivedi, renowned Theatre personality and Author will moderate this session. The HBO South Asia is the Presenting Partner and Mahindra Special Services Group and NASSCOM are the knowledge partners of the IAA Young Turks Forum.
“IAA is for the first time doing a double event – an high energy interactive session followed by a mentorship programme where 20 young executives will have their questions answered on their personal career issues by one of the 35 seasoned professionals/entrepreneurs assembled at the event. The interactive session too will be a very engaging one since Balki and Stefan are well known professionals. Balki in addition to award winning advertising work has also directed two successful Bollywood films “Cheeni Kum” and “Paa”. Paa won 5 awards out of 14 nominations at the 16th Star Screen Awards. Stefan Haves on the other hand is also an acclaimed director, creator and producer of circus, theater and film whose creations have appeared across the globe,” said Srinivasan K Swamy, President IAA India Chapter & Vice President, Development, Asia Pacific.
“HBO has always had a strong connect with youth audiences and we are delighted to be associated with this thought exchange platform for young leaders,” said Ms. Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.
Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, who is Chair of the IAA Young Turks Forum said, “I can say from my own experience one moment’s association with a leader could change one’s life. The only difference between the leader and the beginner is, that the leader has failed more times than the beginner has even tried. Through this initiative we are offering our future leaders an opportunity to learn about the failures of our current leaders to create a better world for our future generations. This event is the third one and promises to be better than the one when 800 young people participated.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
