MAM
IAA leadership awards to be presented on 25 July
Mumbai: The India Chapter of the International Advertising Association (IAA) will present its prestigious leadership awards on 25 July in Mumbai. These awards are presented to the leaders of the marketing fraternity who have excelled in their respective fields.
Committee chair Nandini Dias said, “We are privileged to have a prestigious all-CEO jury panel headed by the indomitable RPG Enterprises chairman Harsh Goenka, along with other eminent jury members: INSPACe chairman and Mahindra & Mahindra ex-MD & CEO Pawan Goenka; ITC divisional chief executive – foods Hemant Malik; Titan Company chief executive officer-watches and wearables division Suparna Mitra; PhillipCapital India managing director & CEO Vineet Bhatnagar; Cuemath chief executive officer Vivek Sunder; and Transsion India CEO Arijeet Talapatra.”
“Over the years, we have come to evolve a streamlined and structured process that takes into account rigorous data points to arrive at the shortlist for each predetermined category. This enables the jury to conduct exhaustive and well-founded deliberations before they arrive at the final winners,” he added.
IAA president Megha Tata shared, “The Leadership awards are known for the superlative audience they attract. Apart from the marketers, there are also special awards for categories like Business Leader of the Year, IAA Creative Agency Leader of the Year, IAA Media Agency Leader of the Year, IAA Media Game Changer of the Year, IAA Media Person of the Year and IAA TV Anchor of the Year.”
“One distinguished advertising professional will be inducted into the IAA Hall of Fame that evening. Past recipients of the Business Leader of the Year award who have accepted the award in person include Mukesh Ambani, Kumar Birla, Ajay Piramal, and Nitin Paranjpe, to name a few, she added. One can expect the tallest business leader in the country to personally accept this award on July 25 and address the select audience. This year, a couple of special awards sponsored by IAA Global will also be presented at the event.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
