MAM
IAA leadership awards to be presented on 25 July
Mumbai: The India Chapter of the International Advertising Association (IAA) will present its prestigious leadership awards on 25 July in Mumbai. These awards are presented to the leaders of the marketing fraternity who have excelled in their respective fields.
Committee chair Nandini Dias said, “We are privileged to have a prestigious all-CEO jury panel headed by the indomitable RPG Enterprises chairman Harsh Goenka, along with other eminent jury members: INSPACe chairman and Mahindra & Mahindra ex-MD & CEO Pawan Goenka; ITC divisional chief executive – foods Hemant Malik; Titan Company chief executive officer-watches and wearables division Suparna Mitra; PhillipCapital India managing director & CEO Vineet Bhatnagar; Cuemath chief executive officer Vivek Sunder; and Transsion India CEO Arijeet Talapatra.”
“Over the years, we have come to evolve a streamlined and structured process that takes into account rigorous data points to arrive at the shortlist for each predetermined category. This enables the jury to conduct exhaustive and well-founded deliberations before they arrive at the final winners,” he added.
IAA president Megha Tata shared, “The Leadership awards are known for the superlative audience they attract. Apart from the marketers, there are also special awards for categories like Business Leader of the Year, IAA Creative Agency Leader of the Year, IAA Media Agency Leader of the Year, IAA Media Game Changer of the Year, IAA Media Person of the Year and IAA TV Anchor of the Year.”
“One distinguished advertising professional will be inducted into the IAA Hall of Fame that evening. Past recipients of the Business Leader of the Year award who have accepted the award in person include Mukesh Ambani, Kumar Birla, Ajay Piramal, and Nitin Paranjpe, to name a few, she added. One can expect the tallest business leader in the country to personally accept this award on July 25 and address the select audience. This year, a couple of special awards sponsored by IAA Global will also be presented at the event.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
