MAM
IAA India chapter announces its managing committee lineup
Mumbai: The International Advertising Association (IAA) India chapter on Friday announced its managing committee lineup for the financial year 2021-22. The members co-opted and invited to the committee were announced at the Annual General Meeting (AGM) chaired by Discovery Communications India – South Asia MD and the recently re-elected president Megha Tata.
“I am delighted to bring together such a wonderful mix of enthusiastic, experienced, diversity in gender and industry-wide representation to the mancom this year. Together we hope to continue to be the beacon of light of our industry,” said Tata.
The mancom members are: Madison Communications Pvt Ltd chairman & managing director Sam Balsara; Republic TV group president Dr Bhaskar Das; Viacom18 Media head – Hindi and kids TV network Nina Elavia Jaipuria; Laqshya Media Group managing director Alok Jalan; Orient Electric Ltd business unit head of appliances Salil Kappoor; The Advertising Club, Madras past president and independent communication consultant Anbuchezhiyan K; Mathrubhumi PTG & PBG Co Ltd managing director MV Shreyams Kumar; Canco Advertising Pvt Ltd founder Ramesh Narayan; Pantaloons CEO Sangeeta Pendurkar; India Today Group’s TV Today Network & Radio CEO Rahul Shaw; Hungama Digital Media founder and CEO Neeraj Roy; EENADU director I Venkat; Intelligent Insights Pvt Ltd founder Ashok Venkatramani; The Horologists founder and president Mitrajit Bhattacharya; Barc India CEO Nakul Chopra; The Times of India Group president Partha Sinha; Zirca Digital Solutions Pvt Ltd CEO and director Neena Dasgupta, and Shemaroo Entertainment Ltd COO Kranti Gada.
At the AGM held on 24 September, Eros International Media Ltd group CEO and executive director Pradeep Dwivedi was re-elected vice president. The other elected office bearers are – Lodestar UM CEO Nandini Dias as honorary secretary and The Free Press Journal director Abhishek Karnani as honorary treasurer.
Zee Entertainment Enterprises Ltd managing director & CEO Punit Goenka will continue as a member of the managing committee as the immediate past president.
The other elected members of the managing committee were: Another Idea founder Jaideep Gandhi; The Indian Express Ltd executive director Anant Goenka; ABP Network CEO Avinash Pandey; Deshdoot Media Group managing director Janak Sarda, and GroupM South Asia CEO Prasanth Kumar.
The co-opted members were: Havas Group India CEO Rana Barua; Dentsu Aegis Network CEO-APAC and chairman India Ashish Bhasin; Amar Ujala Publications Ltd president of marketing Rajiv Kental; Indira Television Ltd director Rani Reddy;
R K SWAMY Hansa & IAA Presidents’ Council chairman and IAA Global immediate past chairman & world president Srinivasan K Swamy.
Headquartered in New York, the IAA is a globally-focused integrated advertising trade association with membership representing advertising agencies and the media. The association comprises corporate members, organisational members, educational affiliates, as well as 56 chapters with individual members and young professionals from 76 countries and is over 80 years old.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
