AD Agencies
IAA Conversations on role of polls and media in influencing voters
MUMBAI: Election wave is on and is not sparing anyone. In the same context, International Advertising Association (IAA) in its next IAA Conversations will see political party representatives Ram Naik (BJP), Prem Shukla (Shiv Sena), Sanjay Jha (Congress) and political analyst Kumar Ketkar debating.
The panel discussion moderated by Anand Rathi will deliberate on ‘Do Opinion Polls and Media Reports Influence Voters?’ between 4pm and 6pm on 10 April at the Nehru Centre, Mumbai.
IAA India Chapter president & development Asia Pacific region of IAA vice president Srinivasan Swamy said, “Our objective at the IAA India Chapter is to bring about discussions on key issues concerning advertising, media and allied sectors. This edition of IAA Conversations is an attempt to deliberate on an issue that has generated much discussion in the run-up to the general elections.”
Zee Media group CEO and chair of the event Dr Bhaskar Das said, “The role of the media in influencing public opinion cannot be denied and hence this discussion with key stakeholders will bring to the fore issues and concerns on how opinion polls and media reports can influence the masses at election time.”
“Many senior members of the advertising, marketing and media fraternity are invited to be present at the engaging event,’ added Swamy.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
