MAM
IAA announces winners of the “2nd edition the IAA Leadership Awards”
MUMBAI: The much-anticipated second edition of the IAA Leadership Awards honouring the best of the best was held at Grand Hyatt in Mumbai on Saturday. The gala event witnessed the presence of the who’s who of the Marketing, Advertising and Media industry as they competed against each other to win the coveted awards.
The second edition of the IAA Leadership Awards brought together professionals across industries under one roof while rewarding those whose hardwork had brought brands to the limelight while making them the talking point for the nation at large.
Chief Guest, Manish Tewari who could not be present at the event, in a special audio-visual said, “The IAA Leadership Awards have always received profound appreciation in the industry. They recognize creativity on a large extent which eventually adds to being a source of inspiration. I would like to congratulate all the winners as well as the nominees – each of them has been instrumental in creating a huge difference in the marketing industry. May their future see them rise to even greater heights!”
Speaking on the occasion Srinivasan Swamy, President IAA India and VP-development, IAA Asia Pacific, and chairman, RK Swamy BBDO said, “While Management is about doing things right, leadership is about doing the right things; Today I would like to extend my heartfelt congratulations to all the winners who have outdone themselves this year as well as every nominee for showing what leadership means. I am glad to see another successful year at the event this year and look forward to many more years to come.”
This year’s edition of the IAA Leadership Awards was presented by leading General Entertainment Channel, COLORS. Speaking about this initiative, Raj Nayak, CEO – COLORS said, “To recognize, encourage and celebrate excellence in leadership – that is what we have done at the IAA, a vibrant association which I have had the opportunity to lead. I would like to thank IAA for giving us the honour to be associated with this event, and congratulate the winners for their outstanding contribution towards the growth of the industry. We look forward to growing this association with the IAA year-on-year and applaud the hardwork of individuals on this national platform.”
The very successful awards night saw winners emerge from across 21 unique categories:
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MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
