MAM
IAA announces Fourth Edition of IAA Leadership Awards
MUMBAI: After three editions, the International Advertising Association’s (IAA) has launched the fourth edition of the IAA Leadership Awards.
The awards recognise individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The magnificence of the 4th IAA Leadership Awards will be showcased through an exclusive ‘By Invite Only’ event on Saturday, 12 March, 2016 at Grand Hyatt, Mumbai.
For the fourth year in a row, the IAA India chapter will recognise the achievements of diverse groups in the marketing, advertising and media community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. Twenty four categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.
This year, the performance of the shortlisted individuals will be scrutinised by a technically-sound jury comprising of industry leaders.
IAA Leadership Awards Committee chairman Sam Balsara said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organisation’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”
IAA India Chapter president Srinivasan K Swamy added, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
