MAM
I will take a break and then decide on options available: Pratap Bose
MUMBAI: After working for six years with DDB Mudra, the chief operating officer, Pratap Bose, is taking a summer holiday!
The news of him quitting the agency broke yesterday. However, not many were surprised with it as the reason of him putting down his papers was known. The group CEO and MD Madhukar Kamath has been given a four year extension at the agency and it is this reason why Bose resigned. Bose was expected to take over from Kamath, post his expected retirement.
Without indulging more on the subject Bose says, “It was a quick decision for me given the circumstances. But it has been glorious six years with the agency and I’m looking for the next chapter in my life and career.”
Bose has already been approached by other agencies, but he hasn’t taken any decision yet. “I might take a break for a while and then decide on the options.”
His last day in the agency is 11 April but will be available for handover or any work, if needed.
No one will be replacing him in the agency and people reporting to him will now be directly reporting to Kamath.
Prior to joining Mudra, Bose was with Ogilvy & Mather for 17 years; in 2006, he was named (youngest) CEO of the agency.
A chartered accountant by qualification, Bose has also worked across markets – national and international.
Last year, he was appointed as the president of the Ad Club and will continue to spearhead it.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
