MAM
“I envisioned creating a communication agency surpassing conventional approaches”: Synapse PR’s Vidhi Shah
Mumbai: Public relations (PR) and communications serve as the dynamic storytellers in the ever-evolving narrative of businesses and brands. From crafting compelling tales to navigating the digital landscape and fostering meaningful connections, PR professionals play a pivotal role in shaping perceptions, building trust, and steering brands towards success in the fast-paced world of communication. In this realm of strategic storytelling, Synapse PR emerges as one of the trailblazers, weaving innovation and dedication into every narrative to redefine the landscape and leave an indelible mark on the industry.
Synapse PR, a dynamic communication agency established in 2012 by founder Vidhi Shah, has evolved into a 360-degree brand solutions firm since its inception in 2010. With over 15 years of industry experience, Vidhi’s strategic leadership has propelled Synapse PR to win accolades like the Indian Achievers Award (2022) for ‘Most Promising Company’ and the All-India Women Achievers Award (2022). Specialising in diverse industries from FMCG to technology, Vidhi’s boutique PR firm prioritizes customized solutions, lateral thinking, and a ‘let your work do the talking’ ethos, showcasing a commitment to innovation, precision, and impactful communication.
Indiantelevision.com caught up with Synapse PR co-founder Vidhi Shah to discuss their entrepreneurial journey, the changing communication landscape, and more…
Edited Excerpts:
On the story behind becoming an entrepreneur and the inspiration behind starting your own business
The decision to become an entrepreneur stemmed from a deep-seated desire to create something meaningful and contribute in a unique way to the field I’ve always been passionate about. I gained valuable insights from years of experience in various roles within the communications industry at DNA, Bonanza Portfolio Ltd, and Hanmer MSL. With a deep understanding of the industry, I decided to create something of my own, prioritising personalized solutions and fostering innovative thinking. My vision was to establish a communication agency that goes beyond conventional approaches, focusing on strategic direction, effective communication, and building strong relationships with clients and the media. This drive to make a positive impact and provide clients with unparalleled service propelled me to embark on the journey of entrepreneurship with Synapse PR.
Today, as we celebrate over 13 successful years in the industry, our journey continues to be driven by the same passion for innovation and dedication to providing exceptional service.
On the detail about Synapse PR
Synapse PR is a leading communication agency that offers a comprehensive suite of services in advertising, PR, and social media marketing for brands. With a commitment to a 360-degree approach, we ensure our clients are equipped to thrive in today’s dynamic marketplace. What distinguishes us is our dedication to providing a seamless experience through a unified team, ensuring exceptional expertise, and delivering impactful strategies.
Our promise revolves around delivering tangible impact, emphasizing clear communication, and ensuring comprehensive integration across all communication channels. Headquartered in Mumbai, our corporate office serves as the central hub, supported by offices in key cities. Synapse PR stands out for its PAN-India presence to meet the diverse needs of both B2B and B2C clients.
On the communication landscape changing over the course of time
Traditionally, PR relied heavily on traditional media channels such as newspapers, magazines, television, and radio to disseminate messages and manage reputations. However, with the advent of digital media and social networking platforms, PR professionals now have a plethora of new tools and channels at their disposal. Additionally, influencer marketing has emerged as a powerful strategy. Overall, the evolution of the communication landscape has transformed the way PR professionals strategise, execute, and measure their campaigns, requiring them to adapt to the digital age and embrace new technologies and platforms to effectively connect with audiences and manage reputations.
On Synapse integrating digital and social media/influencer marketing into their PR strategies
In a campaign for Vinod Cookware, we partnered with celebrity Sameera Reddy and renowned chefs like Pankaj Bhadouria and Kunal Kapoor for the #SASCookingChallenge. Their endorsement and participation lent credibility and prestige to the campaign, attracting a wide audience of cooking enthusiasts, homemakers, and food bloggers. The #SASCookingChallenge generated significant buzz within the culinary community, driving traffic to Vinod Cookware’s website and social media channels. This collaborative effort not only strengthened our client’s position as a leading player in the cookware industry but also facilitated valuable brand partnerships. Synapse PR’s innovative approach and strategic collaborations continue to elevate brands and foster deeper engagement in their respective industries.
On the biggest challenges that the PR industry is facing today, and how would you address them
The PR industry faces several significant challenges today, including the rapid evolution of digital media, maintaining trust and credibility in an era of scepticism, and adapting to shifting consumer behaviours and preferences. To address these challenges, PR professionals must prioritise staying abreast of emerging technologies and trends in digital media. Additionally, fostering strong relationships with media outlets and influencers can help navigate the landscape of misinformation while consistently delivering compelling and relevant content can help maintain trust and engagement with target audiences.
On the sectors that you consider the strongest for Synapse PR and the growth plans that the has agency outlined for the year 2024
Synapse PR boasts a diversified portfolio across sectors such as education, IT, compliance, paytech, fintech, BFSI, and consumer durables, amongst others. Our strength lies in versatility across multiple industries rather than specialising in one or two. We have an aggressive roadmap for 2024. This strategy involves capitalising on existing strengths while exploring opportunities for further diversification and market penetration to solidify our position as India’s fastest-growing PR agency.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
