MAM
Hyundai shifts into cheer gear With December delight year-end deals
MUMBAI: If December had a horn, Hyundai seems to have blasted it first and loud with its new ‘December Delight’ campaign, a year-end push that turns car-buying into something of a festive sport. The company is rolling out benefits of up to Rs 1,00,000 across select models, wrapping discounts and offers into a neatly packed holiday hamper for customers keen to drive into the new year in fresh wheels.
Hyundai Motor India Limited (HMIL) announced the initiative as a celebration of “the joy of ownership and being part of the Hyundai family,” aiming to inject a burst of festive momentum into the final month of 2025. The campaign arrives with the brand’s signature blend of urgency and warmth, the classic year-end nudge wrapped in marketing sparkle.
HMIL, whole-time director and chief operating officer Tarun Garg said the initiative is designed to bring “exceptional year-end cheer” to customers. “December is a time for celebration and this initiative makes owning a Hyundai even more rewarding,” he said, adding that the company hopes many more families will “begin the new year with a Hyundai by their side.”
To keep the festive spirit revved up, Hyundai has also rolled out a lively TVC anchoring the campaign. Packed with bright colours, bustling shots and close-up reactions to lucrative deals, the film leans into the adrenaline rush of last-minute decision-making and the family conversations that follow. It frames the offers not just as bargains but as catalysts for a “year-end high note,” amplifying the thrill of closing a big-ticket purchase before the calendar resets.
The ‘December Delight’ lineup includes special exchange schemes, corporate benefits, government-employee offers, and a basket of convenience-first services meant to make the buying experience smoother. According to the company, dealerships will also introduce fresh engagement programmes to personalise the journey for new and existing buyers.
Together, the benefits create a mix aimed at both first-time customers and long-time Hyundai loyalists, a way to sweeten the year-end rush while reinforcing the brand’s hold on India’s competitive passenger-vehicle market.
For those looking for a sign to upgrade their garage before 2026 Hyundai may have just flashed the brightest one on the road.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
