Ad Campaigns
Hyundai goes big on debut of premium 7-seater SUV Alcazar
MUMBAI: 2021 has started on a positive note for the auto industry with multiple new launches and brands foraying into new segments. One such venture is the Hyundai Alcazar. With this model, Hyundai Motor India Ltd (HMIL) enters the seven-seater premium SUV category, competing with the likes of Mahindra XUV500, Tata Safari and MG Hector Plus. The OOH campaign for the SUV, inspired from the royal heritage of castles and palaces, has been executed by Laqshya Media Group.
‘Alcazar’ is a Spanish word which means palace. Thus, the agency said, the creative rendition was focused on palaces to depict the grandeur and premium aspect of the car. It is a 30-day campaign running in Delhi, Mumbai, Bangalore, Chennai and Hyderabad. The main aim was to announce the name with a bang and create curiosity in the mind of the TG for the new SUV model. The outdoor sites chosen for the campaign and innovations done were on large format media only, to match with the grandness of the SUV.
Laqshya’s proprietary OOH planning tool, SHARP (Strategic Hyperlocal AI-aided Reach Planner) and its media planning team chose strategic sites to create maximum impact and create a buzz around the new launch. Special innovations were done on maximum sites which added to the visibility and impact for the campaign. The concept was suggested by Innocean worldwide and executed by Laqshya Media.
Innocean Worldwide India AVP OOH Sandeep Malhotra, who monitored the innovations, said, “This is the first time that Hyundai has gone ahead with an innovation led campaign on key locations across cities. The campaign has already garnered positive feedback from the industry, and we are certain that it will help HMIL reach its campaign objective for the new Alcazar.
Laqshya Media Group CEO Atul Shrivastava said, “The power of OOH is indisputable, especially for automobile launches which needs to make a lasting impact and arouse curiosity for the product. Hyundai has always leveraged the power of OOH media to reach their consumers. Traffic is also back to normal levels and this is the most opportune time to utilize the power of OOH. Laqshya is proud to execute this campaign for HMIL. The Laqshya team, as always, has executed this campaign brilliantly despite restrictions of limited lockdown and safety issues related to Covid. The impact has been felt well in the positive feedback we received from many people in the industry.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
