Brands
Hyundai associates with FIFA U17 WC, provides 63 vehicles
MUMBAI: Hyundai Motor India, a car manufacturer and exporter, has announced as an exclusive right to provide transportation of FIFA officials through premium Hyundai cars during the FIFA U17 World Cup Tournament starting on 6 October, 2017, in India.
At an official handover ceremony at Jawahar Lal Nehru Stadium in New Delhi, HMIL MD and CEO YK Koo handed over the fleet of premium Hyundai cars to FIFA marketing operations group leader Martin Nussbaumer and Local Organising Committee tournament director Javier Ceppi.
The fleet includes 63 premium Hyundai cars including the Verna, Tucson, Elite i20 and a few coaches across six cities (Delhi, Kolkata, Mumbai, Kochi, Goa and Guwahati) for the movement of the players and the FIFA management during the mega sports event.
Koo said, “Football is a game of passion, a game of heart; for every fan, football drives them and as a dynamic automotive brand, HMIL has always been associated globally with diverse sport activities.”
Hyundai has also planned a number of interactive engagement through digital campaigns #FuelTheGame and #FootballerInYou. In #FuelTheGame fans can submit slogans in support of their favorite U17 players just before the opening ceremony. Through #FootballerInYou fans will be asked to upload films of their own football skills. Both the campaigns will be on throughout the entire tournament period.
Hyundai has lined up exclusive engagement activities and merchandise distribution for its customers around FIFA U17 World Cup at its dealerships in the six host cities in India.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
