MAM
Hypothesis to power Togglehead’s influencer marketing campaigns with AI solutions
Mumbai: Hypothesis, a comprehensive one-stop AI-enabled influencer marketing platform, has partnered with Togglehead, one of India’s leading independent digital agencies. Hypothesis will bolster Togglehead’s data-driven approach to execute the agency’s robust marketing campaigns. The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the entire campaign management pipeline by serving as a central platform of information, insights and tools.
Increasingly, more brands are considering working with creators and influencers as an integral part of their overall marketing strategy. However, in this largely unorganised space, agencies often find it daunting to discover the right talent that aligns with their clients’ brands. This is where Hypothesis comes in with its cutting-edge social prediction engine that enables agencies and brands to discover the right creator with detailed creator and audience filters, conduct outreach, and automate campaign performance tracking – all on one platform.
The partnership between Hypothesis and Togglehead represents a significant step towards constantly evolving and innovating the agency’s approach to influencer marketing by simplifying and streamlining the complex process. Hypothesis will enable Togglehead to make smarter decisions by providing actionable insights across all facets of a marketing campaign. This includes the ability to use advanced filters such as demographics, growth rate, and interest-based targeting to identify the most suitable influencers, automate creator and content recommendations, accurately forecast creator performance, and granular tracking of each content type and format – to optimise their client’s campaign ROI most efficiently.
Hypothesis Sr VP – product & analytics Himani Agrawal said, “We are thrilled to partner with Togglehead, a fast-paced independent agency. By leveraging decades of knowledge gathered from bringing creators and brands together, we are committed to empowering Togglehead with an innovative AI-enhanced tool that focuses on enabling influencer marketing with data driven processes in a super easy to use interface. Hypothesis is a first-of-its-kind platform that tackles the pain point of limited access to verified creator information and the challenge of navigating through ‘the many’ to find ‘the one’. This, along with automated campaign tracking, makes it well positioned to save time and drive efficiencies in the entire influencer marketing journey.”
Togglehead co-founder & director – digital business Aatef Bham added, “We are thrilled to announce our strategic partnership with Hypothesis, a cutting-edge AI-powered influencer marketing tool. At Togglehead, we’ve always been committed to staying at the forefront of digital innovation, and this collaboration with Hypothesis exemplifies that dedication.
In the dynamic landscape of digital marketing, leveraging artificial intelligence is crucial to stay ahead of the curve. Hypothesis brings a new dimension to our influencer marketing team and capabilities, allowing our marketers to analyse and optimise campaigns with unprecedented precision. This collaboration empowers Togglehead to offer our clients a more strategic, data-driven approach to influencer marketing.”
Through this partnership, Hypothesis will play a significant role in bringing a paradigm shift in the overall synergy between creators and agencies.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
