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Hyperspace wins SBI Life’s merchandising mandate
MUMBAI: Hyperspace, the retail design studio arm of Posterscope India, part of Dentsu Aegis Network, has won the retail mandate for SBI Life Insurance. The mandate called for designing and implementation in various retail formats pan-India.
SBI Life Insurance in its effort to build a great consumer experience and a core brand promise sought newer approach in terms of customer interaction. The brand introduced innovative retail solutions at its bank branches and associate bank branches.
Hyperspace associate business director Arti Singh said, “It is very critical in today’s competitive market to be distinguishable and our client’s communication expresses a credible intent to reach out to the right customers with the right product. The win can be attributed to our campaign planning abilities that make use of retail consumer research and insights. Our in-house planning tool, ‘Connect’, particularly proved to be effective in showcasing how efficiently large scale retail execution can be delivered with ease and transparency.”
Hyperspace managing director Haresh Nayak added, “With our focus on distinguished offerings, especially our retail planning and implementation process, we have proved that standardisation with accuracy can be achieved for large scale retail projects such as this.”
The maiden project for the agency entails covering more than 600 bank branches and 100 associate bank branches.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
