Brands
Hygiene brand Pee Safe partners with ‘Thappad’
MUMBAI: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.
Thappad, to be released this Friday, 28 February, shows how in a marital relationship, one slap is enough to become the deal-breaker. Pee Safe believes that the same holds true for the health and hygiene of women. Diseases such as urinary tract infection (UTI) can cause long-term complications if they become a recurring phenomenon. So, steps must be taken to ensure that they don’t happen even once.
In the video, Taapsee speaks about how it is important to take precautions against both violence and health issues – and Pee Safe can become a trusted partner in empowering their well-being. The brand is a leader in the women’s personal hygiene segment and has directed its efforts towards preventing health issues amongst them since inception. Pee Safe has also partnered with the movie Toilet Ek Prem Katha earlier.
Speaking about this, Pee Safe founder Vikas Bagaria said: “We are happy to partner with the movie Thappad. The movie has some brilliant performances especially by Taapsee and encourages women to take charge of their own well-being and safety. Pee Safe is empowering women to do this through products such as the toilet seat sanitizer spray which can prevent UTI and other infections. On International Women’s Day, it is time for women to take a pledge and say yes to good health and personal hygiene.”
In the last 30 months, Pee Safe has disrupted the women’s hygiene products’ segment by introducing environment-friendly products. The brand started with the toilet seat sanitizer category that became a bestseller followed by other products addressing feminine and personal hygiene. Today, Pee Safe is a preferred choice amongst its customer base.
Pee Safe’s Toilet Seat Sanitizer Spray is a dermatologically tested product and kills microbes within ten seconds, apart from being very travel friendly. Pee Safe was commercially launched in 2013, and by October 2015, the brand had sold over 100,000 units. Since then, there has been no looking back. Pee Safe now has a range of products including eco-friendly sanitary pads, organic cotton tampons, menstrual cups, panty liners, breast pads, natural intimate washes, wipes and sweat pads for both men and women, and pollution safe anti-pollution dust masks.
Pee Safe recently raised Rs 30 crore in series funding led by Alkemi Growth Capital, a health and wellness-focused fund. The brand has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years. Pee Safe products are currently available in modern trade, general stores, airports and organised stores across 40+ cities and online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
