Brands
HyFun serves up winter warmth with tasty new twists
MUMBAI: As winter rolls in and the festive season beckons, HyFun Foods is turning up the heat in India’s frozen aisle with an irresistible new range of indulgent snacks. The brand, known for its innovative frozen food offerings, has launched a fresh lineup that promises to bring warmth, flavour, and convenience to homes across the country, just in time for the cosy months ahead.
From street-style classics to global comfort bites, the new collection is a melting pot of taste and texture designed to suit every palate and occasion. Highlights from the menu include the fiery Mumbai aloo vada with a spicy thecha twist, crispy hash brown mini triangles, crunchy tater tots, cheesy mozzarella stix, and flavour-packed puffets in pizza Italiano and zingy schezwan flavours. Rounding out the range are hearty juicy momos in mix veg and paneer variants, and manchurian balls with gravy mix for those who crave a restaurant-style Chinese fix at home.
HyFun Foods managing director and group CEO Haresh Karamchandani said, “At HyFun, our focus has always been on creating innovative, high-quality frozen foods that combine taste with convenience. With this winter launch, we’re going beyond potato-based products to offer Indian households a wider variety of frozen snacks that make everyday cooking simpler and more enjoyable.”
Blending authentic Indian favourites with global inspirations, HyFun’s latest creations aim to make snacking easier and gatherings more flavourful. Whether it’s a festive get-together or a quiet night in, these quick-fix delights promise the perfect mix of comfort, crunch, and creativity, straight from the freezer to the plate.
Brands
Netflix acquires Ben Affleck’s AI film-tech firm InterPositive
Streaming giant picks up production startup to streamline digital filmmaking
LOS ANGELES: Netflix has officially acquired InterPositive, an AI film-technology startup founded by actor and director Ben Affleck. The move marks a significant investment by the streaming service into assistive AI tools designed to support the technical side of movie production. While many AI companies focus on generating new images or scripts, InterPositive focuses on the logistical challenges of filmmaking. The firm’s technology is designed to handle technical tasks that often delay post-production, such as correcting lighting inconsistencies and ensuring visual continuity across different takes.
The acquisition is not about replacing human actors or writers. Instead, Netflix intends to use the technology as a digital assistant for directors. The software understands cinematic logic, meaning it can automatically adjust background elements or environmental effects to ensure a film looks polished and consistent without months of manual editing.
In a Netflix post on Thursday, Affleck emphasised that the project was born out of a desire to support the craft rather than automate it. “I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck wrote. “From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step.”
Netflix chief product and technology officer Elizabeth Stone said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community. InterPositive’s technology is purpose-built for filmmakers and showrunners to naturally support their visions. We’re excited to welcome the team to Netflix and continue building a future where technology enhances storytelling, while people remain at the core.”
Netflix chief content officer Bela Bajaria added, “New tools should expand creative freedom, not constrain it. Ben and his team are part of a long tradition of artists leading innovation in storytelling. Their work gives filmmakers more choices, control, and protection for their vision.”
The deal coincides with a broader partnership between Netflix and Artists Equity, the production company led by Affleck and Matt Damon. Following the success of their recent projects on the platform, this acquisition cements Affleck’s role as both a creative and technical advisor to the streamer. Affleck noted that the partnership was a logical fit due to “Netflix’s decades of experience applying and scaling technology responsibly.” He will serve as a senioradvisor for the integration of the technology, ensuring the tools remain focused on helping filmmakers.
For the film industry, this acquisition signals a shift in strategy. Rather than just buying finished movies, Netflix is now owning the specialized technology used to build them. By bringing these tools in-house, the company aims to reduce the rising costs and lengthy timelines associated with high-budget original films while giving their productions a technical edge in speed and visual quality.
