Brands
HyFun marks World Soil Day with push for healthier, smarter farms
MUMBAI: HyFun Foods, one of India’s leading frozen food producers, has used World Soil Day to highlight its soil-first approach to farming, calling healthy earth the quiet hero behind every strong food system.
The company, known for its seed-to-shelf model and as India’s largest processor of processing-grade potatoes, runs a tightly linked ecosystem that blends advanced agronomy with efficient supply chains and world-class manufacturing.
At the heart of this system is HyFarm, its dedicated agri-business arm, which works directly with more than 8,000 farmers. Through scientific crop planning, precision-led advisory tools and initiatives such as Paathshala, VigyaanShala and soil-health programmes, HyFarm aims to boost productivity while keeping sustainability firmly in focus.
HyFun Foods MD and group CEO said World Soil Day serves as a reminder that every snack and every staple begins with the strength of the soil it grows in. He noted that VigyaanShala, the company’s R&D platform, brings global experts together to refine agronomic practices that can steadily enhance soil health.
These insights are then passed on to farmers through the Paathshala programme, ensuring research translates into simple, field-ready actions. Supporting it all is FarmOji, the company’s farmer app, which provides real-time updates, crop tracking and timely advisories.
Karamchandani added that nurturing soil health is not a tick-box exercise but the base on which stronger yields, better quality and a more resilient food ecosystem are built.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
