MAM
Hybrid opens a new office in Gurugram, establishing it as the corporate headquarters in India
Mumbai: Hybrid has announced the opening of its new office in Gurugram, Haryana. With this development, Hybrid aims to grow its presence in India and attract top local talent. The Gurugram office will also act as the new corporate headquarters for the brand in India, complementing its existing representative offices in Mumbai, Bengaluru, and Kolkata.
Hybrid INSEA managing director and co-founder Shreyas Sathe reflected on the company’s journey in India, highlighting the market’s vast potential. “Our journey so far in India reflects the market’s tremendous potential. We have been able to align the interests of both brands and agencies by delivering outstanding campaign results through our cutting-edge, AI-driven products and solutions. As we progress further, I am sure we will be able to further strengthen our ties with brands and agencies and other major stakeholders in the digital ecosystem exceeding their expectations and enhancing their brand presence with our cookie-less solutions.”
Hybrid entered the Indian market in 2020 and quickly became the market leader via its cutting-edge AI-driven advertising solutions such as Hybrid Platform contextual marketing suite VOX, Hybrid Places, and TV Sync technologies. From humble beginnings, Hybrid’s India team has been able to attract major brands and agencies such as Havells, Honda, Rado, Foundit, Mondelez, Shalimar Chemicals, TTK Prestige, GroupM, Dentsu, OMD, Interactive Avenues, and many more.
“With increasing privacy regulations and the decline of third-party cookies, there’s been a significant shift towards alternative, cookie-less advertising technologies that respect privacy laws. At Hybrid, we aim to lead this transition with our AI-driven contextual and programmatic solutions” said Hybrid country head India Gandharv Sachdeva.
Hybrid is an international ad tech company that provides marketers and their agencies with technological solutions for buying and optimizing advertising campaigns in digital media. The company offers an entire ecosystem for programmatic ad buying and proprietary non-cookie solutions for contextual targeting and uses proprietary artificial intelligence algorithms based on neural networks. It specialises in providing innovative and customised solutions to improve the effectiveness of digital advertising campaigns. The company’s 10 representative offices worldwide include India, Poland, Indonesia, Vietnam, Germany, Mexico, Cyprus, The US, Thailand, and Singapore.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
