Brands
HY-2016: Adlabs footfalls doubles; EBIDTA more than quadruples
BENGALURU: Adlabs Entertainment Limited (Adlabs) reported almost double (increased by 98.2 per cent) the footfalls at its two theme parks Adlabs Imagica and Adlabs Aquamagica-Water Park for the half-year ended 30 September, 2015 (HY-2016, current half-year) at 7.87 lakh as compared to 3.97 lakh in the corresponding year ago half-year.
Footfalls in the quarter ended 30 September, 2015 (Q2-2016, current quarter) increased 14.8 per cent YoY to 2.48 lakh from 21.6 lakh in Q2-2015, but were more than half (declined 54 per cent) from the 5.39 lakh in the immediate trailing quarter. The company says numbers have been affected due to the closures of the Mumbai-Pune Expressway because of landslides in August and September 2015.
Note: (1) 100,00,000 = 100 lakh = 10 million = 1 crore
(2) All numbers in this report are standalone unless stated otherwise
Buoyed by the numbers reported during Q1-2016 (quarter ended 30 June, 2016, immediate trailing quarter, previous quarter) or the school and college holiday season, Earnings before interest, depreciation and amortisation and taxes (EBIDTA) more than quadrupled (4.28 times) in HY-2016 to Rs 18.48 crore (15.1 per cent margin) as compared to the Rs 4.31 crore (six per cent margin) in HY-2015. EBIDTA in Q2-2016 was negative Rs 6.26 crore as compared to the Rs 3.54 crore (9.9 per cent margin) in Q2-2015 and the Rs 24.73 crore (29.1 per cent margin) in Q1-2015.
Adlabs CEO Kapil Bagla said, “The highlight of Q2-2016 was the launch of our Hotel Novotel Imagica with 116 rooms. The hotel has got off to a great start with an average occupancy rate of 77 per cent and a huge pent up demand for this product. We see a healthy mix of corporate and leisure customers at our property and the feedback from customers who have stayed at the Novotel has been very encouraging.”
“We were impacted by the disruption and closure of Mumbai-Pune Expressway due to recurring landslides in the months of August and September. The Expressway is our primary connectivity to the Park. The historical trend is that we achieve 60-62 per cent of our annual footfalls in the second half, so we feel; that Q3 and Q4 will be extremely good quarters for us,” added Bagla.
Let us look at the other numbers reported by Adlabs:
Adlabs revenue in HY-2016 increased 69.6 per cent to Rs 122.22 crore as compared to the Rs 72.07 crore in the corresponding half-year of last year. For Q2-2016, the company reported 4.2 per cent YoY growth in revenue to Rs 37.21 crore as compared to the Rs 35.71 crore in Q2-2015, but a 56.2 per cent decline from the Rs 85.01 crore in the immediate trailing quarter.
Total Expenditure (TE) in HY-2016 increased 38.4 per cent to Rs 146.03 crore (119.5 per cent of TIO) as compared to the Rs 105.53 crore (146.4 per cent of TIO) in HY-2015. TE in Q2-2015 increased 28.5 per cent YoY to Rs 64.99 crore (174.7 per cent of TIO) from Rs 50.56 crore (141.6 per cent of TIO), but declined 19.8 per cent QoQ from Rs 81.05 crore (953 per cent of TIO).
A major expense head for Adlabs is Employee Benefits Expense (EBE). EBE in HY-2016 increased 48 per cent to Rs 30.32 crore (24.8 per cent of TIO) as compared to the Rs 20.49 crore (28.4 per cent of TIO) in HY-2015. EBE in Q2-2016 increased 56.9 per cent YoY to Rs 14.85 crore (39.9 per cent of TIO) from Rs 9.46 crore (26.5 per cent of TIO) in Q2-2015, but declined four per cent QoQ from Rs 15.47 crore (18.2 per cent of TIO).
Adlabs loss in HY-2016 reduced to Rs 49.45 crore as compared to the Rs 53.61 crore in the corresponding year ago period. Loss in the current quarter however, was higher at Rs 34.73 crore than the loss of Rs 24.94 crore in Q2-2015 and the loss of Rs 14.81 crore in the immediate trailing quarter.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
