MAM
Hungama partners Kyoorius Designyatra 2015 to raise charity for ‘Laadli’
MUMBAI: Hungama has partnered with Kyoorius Designyatra 2015 (KDY) to be held in Goa, to raise awareness for a social cause while adding a musical note to the 10th anniversary of KDY.
Hungama and Kyoorius Designyatra 2015 will create one of the biggest live-request playlists to raise the funds via a Twitter activity. By tweeting #HungamaKDY2015 and the name of the song, it will be played at the event. While the activity will contribute Rs 100 per song streamed at the event, it will also allow participants to actively contribute in the process to raise donations.
With a theme like ‘What pumps your heart’ Kyoorius Designyatra’s 10th anniversary edition aims to engage participants and guests alike during the event with a live music request Twitter activity in association with Hungama. The activity will be a means to raise funds for ‘Laadli,’ a campaign that highlights the falling sex ratio of the country and their endeavours to correct the issue by making available relevant data, audits of documents received from Sonography clinics among other activities; of which the end goal is to stabilise the sex ratio difference.
Hungama Digital Media Entertainment MD & CEO Neeraj Roy said, “It gives us immense pleasure to partner with Kyoorius Deisgnyatra 2015 to help raise charity and awareness for the social cause campaign ‘Laadli’. The campaign that aims to control female feticide has helped shed much light on the topic. With this association we are proud to leverage our platforms for this noble cause.”
Kyoorius founder CEO Rajesh Kejriwal added, “We are happy to have Hungama partnering with us at Kyoorius Designyatra 2015. Music is an essential part of the conference experience, it’s one of the things that gets delegates really ‘pumped’, so I’m sure Hungama’s Digital Jukebox will be a huge hit. And it’s for a great cause, which makes it all the more impactful.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
