Brands
Huawei & Apple manufacturing tussle predicted, former may overtake Samsung
MUMBAI: American analyst firm Drexel Hamilton has stated that current mobile trends point to Huawei, presently the world’s second largest android smartphone manufacturer, dethroning Samsung to become Apple’s main challenger in years to come.
With a wide pipeline of products to cater to various market segments, both Huawei and Honor have put the needs of the Indian consumer first and have focused on channel, retail, brand, marketing and services, to strengthen the business base and streamline operations and customer service.
Keeping in line with the government’s ‘Make in India’ policy, Huawei recently opened a manufacturing facility in Chennai. After China, India has the most localized facilities with a pan-India presence having 14 circle offices, over 200 service centers across India, two customer experience centers in India, one R&D center and Innovation Solution & Demo Center each. Huawei also has 8000 employees across India (92% Indian) with 3000 working in R&D.
Huawei/Honor EMUI presently supports 14 local Indian languages and was the first brand to introduce the SOS feature in all smartphones, as per the government’s directive. Huawei/Honor are presently looking at expanding offline distribution in a bid to help increase accessibility of their smartphones in all markets.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
