MAM
Httpool’s AdPlatform arrives in India
MUMBAI: Global online and mobile advertising provider Httpool has launched its self-serving online and mobile advertising platform AdPlatform in India.
The property allows publishers a free ad managing solution, an exchange and an optimisation system.
By combining the broadest range of advertising formats, targeting options and pricing models from its proprietary and partner ad networks and ad exchanges, AdPlatform maximises the potential of mobile and secondary online inventory of its local and international publishers.
Httpool Group founder and CEO Aljosa Jenko said, “India is one of the most important markets for Httpool, committed to introduce the most advanced online and mobile solutions, best practices and international expertise across emerging markets.”
Httpool India also plans to introduce at least Predictive Behavioral Targeting and Cross Exchange Management this year.
Httpool was launched in India in 2011 and since then has been consistently introducing online, mobile, search and social media advertising products, ranging from the award winning Rich Media Mobile solutions combining micro sites, expandables or touch sensitive banners across popular global and local applications and mobile sites to the very unique Luxury Hotel Advertising Platform. It provides advertisers the opportunity to reach highly-desired demographic of upper market leisure and business travelers.
Httpool India partner and managing director Sunny Nagpal said, “In India, there has been a strong need for an integrated solution providing advertisers a possibility to effectively manage campaigns across multiple platforms and publishers to optimize their ad inventory across multiple platforms through a single point. AdPlatform is in the best position to fill the gap.”
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
