MAM
HSBC turns superstition into smart investing
New digital film flips superstition into smart investing wisdom with Multi Cap magic.
MUMBAI: Superstition says three’s a crowd HSBC Mutual Fund just proved three can be the ultimate power trio. In a fresh digital campaign titled “Teen Tigda Kaam Tagda”, the fund house has taken the age-old Hindi saying “Teen tigda kaam bigda” (three spoils the work) and cheekily turned it on its head. The humorous film follows everyman Ramesh, who lives in mortal fear of the number three: he hands away the third paratha at breakfast, dodges being the third person in the lift, and flat-out refuses to share a three-wheeler with colleagues.
But when it comes to investing, the story flips. Ramesh discovers that three is actually the secret sauce, specifically, the three market segments (large-cap, mid-cap and small-cap) that HSBC Multi Cap Fund combines in one portfolio. The punchline lands with a sunny rewrite, “Teen Tigda Kaam Tagda” meaning three, done right, makes things stronger.
The spot uses gentle, self-aware humour to nod respectfully at cultural beliefs while nudging viewers towards a rational rethink. It never mocks the superstition; instead it invites people to apply the same logic differently when planning their money.
HSBC Mutual Fund chief business officer Ankur Thakore explained the thinking, “We wanted to take a familiar belief and show how the power of three can actually work brilliantly in investors’ favour. Multi Cap funds give balanced exposure across large, mid and small caps, aiming for long-term growth with smart diversification.”
Key elements that make the campaign click:
Relatable everyday scenes that anyone can recognise
Zero ridicule, it honours the belief before reframing it
Clear spotlight on how large + mid + small cap exposure can balance risk and capture broader market opportunities
A simple, optimistic close that leaves viewers smiling
The film is already rolling out across digital platforms, with plans to extend into print and outdoor media.
In a world where people still avoid the third person in a lift, HSBC has found a playful way to say: sometimes three isn’t trouble, sometimes three is exactly what your portfolio needs.
Brands
From mega bills to spontaneous dates: Swiggy Dineout Valentine’s report
From mega bills to last-minute plans, India celebrated love with flair
MUMBAI: Valentine’s Day 2026 was a feast for the senses and wallets alike, according to Swiggy Dineout. India’s on-demand dining platform revealed how the nation celebrated romance with big gestures, lively nights out, and plenty of spontaneous bookings.
Metropolitan hubs continued to rule the roost with Bengaluru, Delhi, and Hyderabad seeing the most reservations. Emerging cities aren’t far behind, with Ahmedabad, Jaipur, and Chandigarh joining the party. Growth was particularly striking in Surat (up 180 per cent), Vadodara (155 per cent) and Bhubaneswar (145.5 per cent) compared with the previous Saturday.
Mumbai stole the headlines with a single customer splashing out Rs 130,155 – the highest bill in the country. The city also hosted the largest single group booking, with 30 diners coming together to celebrate in style. Most Valentine’s transactions took place between 10pm and 11pm, proving love, and hunger, strike late.
Mumbai stole the spotlight with a mega-spender whose bill made everyone else blush, while savvy diners were cashing in on discounts, including a Pune customer saving 60% and another in Bengaluru saving 50 per cent. Fine dining was on fire, with bookings up 121 per cent year-on-year, though pubs, bars, and lounges remained the crowd favourites, accounting for 30.6 per cent of all reservations. Last-minute romance was the order of the day, with 66 per cent of diners booking within two hours of heading out. Together, India saved over Rs 6 crore, proving that love can be grand, yet thrifty.
Bengaluru, Mumbai, and Delhi led the premium dining rush, showing a growing appetite for curated, high-end experiences. Meanwhile, spontaneous bookings reinforced modern lifestyles, where convenience and instant gratification rule the day.
Whether it was big spends, huge groups, or a last-minute romantic dash, Valentine’s Day 2026 proved love and dining go hand in hand – and sometimes, they go all out.
