MAM
HSBC, OMG India & Tribes Communication launch futuristic lounge at GFF 2024
Mumbai: Tribes Communication, in collaboration with Omnicom Media Group India (OMG India) announced its successful orchestration of HSBC’s participation at the Global Fintech Festival (GFF) 2024, held at the Jio World Centre in Mumbai from 28 to 30 August. The Global Fintech Festival 2024, now in its fifth edition, serves as a platform for policymakers and industry leaders to discuss the fintech ecosystem.
As the event’s agenda partner, HSBC, a client of OMG India, presented global solutions focused on connectivity and innovation in the financial sector through AI. The banking institution’s lounge, developed with Tribes Communication and OMG India, offered insights into the future of finance, highlighting HSBC’s focus on digitalisation and AI integration.
Key elements of the HSBC lounge included the HSBC Live with Card experience on the Apple Vision Pro, showcasing the bank’s innovative offerings. Visitors could also engage with an AR photo booth and explore the Oculus Metaverse of HSBC’s NRI services via Meta Quest Pro. The Zing money transfer application was demonstrated, and an LED screen displayed customer service offerings accessible by scanning a QR code. Additionally, a Visa card demo launch and a large LED tree contributed to the lounge setup.
The event also introduced HSBC’s partnership with BookMyShow, enhancing the lounge experience and reinforcing HSBC’s role in digital finance solutions.
Speaking of the event, the brand’s agency on record – Omnicom Media Group India chief content officer Shailja Saraswati said, “Our partnership with HSBC over the years has been a stellar journey of creating memorable experiences and bringing extraordinary events to life. We are thrilled to have further raised the bar – driving deeper resonance to HSBC’s commitment to innovation and connectivity. With an immersive, digital-first lens catering to the brand’s vision and the flavour of the event, we’ve harnessed the power of storytelling and impeccable execution to create moments that resonate and inspire.”
The occasion not only highlighted HSBC and OMG India’s forward-thinking approach to orchestrating impactful marketing in financial services but also demonstrated Tribes Communication’s commitment to creating cutting-edge experiences that resonate with global audiences, and showcased an amalgamation of design and technology by bringing alive the 360-degree peripheral content at the lounge.
“Partnering with HSBC has allowed us to push the boundaries of what’s possible in terms of experiential design. Our goal was to create a space where visitors can not only see but feel the future of banking, which will be focused on responsible AI. This partnership reflects our dedication to delivering pioneering, tech-driven experiences for our clients and also echoes our core values of crafting a future that is inclusive, equitable and sustainable,” said Tribes Communication MD & chairman Gour Gupta.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
