MAM
HSBC India, Thriwe launch second season of Golf League with exclusive discounts and benefits
Mumbai: HSBC India and Thriwe, a technology-driven consumer benefits marketplace have announced the launch of the second season of the league, which saw participation from 2500+ golfers and enthusiasts in the first edition.The second edition of HSBC Golf League will offer complimentary golf lessons, 15 per cent discounts on golf accessories and much more and will be held between January 2024 and March 2024. It will be available to HSBC India’s premier and global private banking customers.
In this edition, pro golfers and enthusiasts will not only get access to a range of extraordinary golf privileges but can also enjoy exclusive offers and benefits. From complimentary golf games with a free golf cart, to complimentary golf lessons for players and their guests.
“Our Golf League platform was a resounding success and helped users improve their performance through data and analytics. With the HSBC Golf League, we set out to reimagine the golf ecosystem with the help of technology. In the second season we are rewarding our users with exclusive benefits,” said Thriwe chief executive officer Dhruv Verma
Commenting on the launch of the second season of the HSBC Golf League, HSBC India head of wealth and personal banking Sandeep Batra said, “After a tremendous success last year, we are pleased to extend our commitment in order to support and grow the game of golf in India through the second edition of HSBC Golf League. Our ambition is to promote the game of golf at all levels by inspiring future generations to take part in the sport. We are here to provide long-term and sustainable future for golf. We are also very thankful for the support of our partner.”
Users can make real-time bookings for select golf courses and get instant confirmation, even if the booking is done on a weekday/ weekend or a public holiday. Any new bookings for a game or lesson will also be cleared in three days straight.
Additionally, they can enjoy 15 per cent discounts on a wide range of accessories from renowned brands at select pro shops. Food and beverages (except alcoholic beverages) will be available at a 10 per cent discount at select golf courses. All these features will be available on the Golf League platform on the website as well as mobile applications.
Golfing enthusiasts can use the mobile app to participate in marquee golfing events and tournaments throughout the year. They can also hone their golfing skills with 30 minutes of complimentary access before the matches. Launched last year in partnership with HSBC India for 200,000 amateur golfers, the league has evolved into a fan favourite among golf enthusiasts and high-net-worth individuals. Aside from being an intense sport, golf is an excellent networking opportunity for corporate and business leaders.
While the league and the platform is managed and hosted by HSBC India, Thriwe is the technology enabler for the league. The company was founded in 2011 and is backed by YourNest venture capital. It offers a network of over 150,000 merchant partners spread across more than 130 countries. Customers can enable rewards programs for their end users from their choice of merchant partners.
Recently, Thriwe launched a first-of-its-kind earn and burn engine that enables retailers and manufacturers across industries to allow their customers to consolidate their loyalty points across points of sales.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
