Brands
Hrithik flexes with Own Your Body in star powered wellness push
MUMBAI: When it comes to health, Hrithik Roshan has always been the poster boy for balance, discipline, and a chiselled dose of motivation. Now, the superstar is lending that aura of fitness to Own Your Body (OYB), a progressive nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy.
In a move that fuses Bollywood muscle with modern nutrition, OYB has appointed Roshan as its official brand ambassador, hoping his pull among millennials, professionals, and fitness-conscious Indians will make wellness not just aspirational but accessible.
“Consumers today are more conscious than ever, but often face nutraceutical products that lack transparency or consistency,” said OYB co-founder & CEO Rama Krishna Reddy. “At OYB, we’re filling this gap with safe, natural, and science-backed solutions. Hrithik was the natural choice, his discipline, balanced lifestyle, and mass appeal resonate strongly with our mission.”
Roshan, never one to shy away from a fitness philosophy, added his own spin: “Health, for me, has always been about balance, discipline, and making small, right choices every day. That’s why I connected with Own Your Body. Together, we want to inspire people to focus on what they put into their body as the first step towards real fitness.”
OYB’s portfolio already covers the essentials of modern wellness: stress relievers, energy boosters, and daily health supplements made with 100 per cent natural, vegan, and organic ingredients. With no added sugar, gluten, or artificial fillers, the formulations are developed by leading AYUSH scientists and tested in NABL-accredited laboratories, ensuring safety and consistency in an often-crowded market.
The brand’s offerings are available nationwide through leading e-commerce platforms, quick commerce services, and its own direct-to-consumer website. But the real flex begins now: OYB plans to roll out digital-first campaigns with Roshan and expand into new wellness categories, hoping to become the go-to label for mindful nutrition in India.
For a brand that urges consumers to Own Your Body, adding Bollywood’s most disciplined body to its corner may just be the winning formula. After all, if Hrithik says wellness starts with what you consume, India is bound to listen.
Brands
Centrum taps into daily fatigue with new Har Din Ko Kar Recharge campaign
New film highlights how a quick nutrient boost can turn everyday tiredness into energy
MUMBAI: In a bid to connect with India’s always-on lifestyle, Centrum has rolled out a new campaign titled ‘Har Din Ko Kar Recharge’, spotlighting the everyday struggle with fatigue and the need for simple, accessible wellness solutions.
The campaign, launched by Haleon, promotes Centrum Recharge, an effervescent energy drink mix designed to replenish essential micronutrients lost during daily activity. Priced at Rs 10 per sachet, the product combines Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity in a convenient format.
At the heart of the campaign is a light-hearted film that brings a relatable slice of life to the screen. It follows a tired young man who is unexpectedly challenged to a street game by a child. Initially reluctant, he turns to a Centrum Recharge sachet, after which his energy visibly returns, allowing him to join in with enthusiasm. The narrative neatly ties into the brand’s core message that small nutritional boosts can make a big difference in daily vitality.
Speaking on the launch, Haleon ISC head wellness & OTC Deepali Agarwal said the campaign aims to bring attention back to everyday energy and participation. She highlighted that modern routines often leave people feeling drained, and solutions like Centrum Recharge can help bridge nutritional gaps while encouraging a more active lifestyle.
The brand is also positioning the product as part of a larger push to democratise multivitamin consumption in India, especially at a time when micronutrient deficiencies remain widespread. With variants for both kids and adults and availability across retail, pharmacies, and quick commerce platforms, the company is betting on accessibility as a key growth driver.
The campaign will be amplified across digital and television platforms nationwide, supported by on-ground activations, sampling initiatives, and e-commerce visibility. As Centrum leans into the everyday energy conversation, its latest push makes a clear pitch. Staying energised, it suggests, might just be as simple as hitting refresh on your daily routine.
