MAM
HP, Nokia & Radio Mirchi to market visual radio in India
MUMBAI: Expanding their global cooperation, Hewlett Packard (HP) and Nokia have joined hands with the radio brand Radio Mirchi to market the first service in India that enables mobile phone users to receive FM radio broadcasts synchronized with interactive visuals and text on the handsets.
Radio Mirchi listeners in Delhi can now have access to visual radio, a new music service on their Nokia mobile phones for Hutch subscribers, followed by other metros in the country.
With visual radio, the listeners can enjoy engaging and exciting content: visuals, information and entertainment of what’s playing over the air, purchase ring tones and other mobile content of the artiste, participate in radio station promotions, polls, contests, and interact with RJs and special guests.
The customer would be charged at the regular PlanetHutch rate of 10 paise per 10 KB and regular download charges for downloading ring tones and many other features, informs an official release.
In 2003, Nokia had announced Visual Radio as an upcoming product for their new range of multi-media phones. In UK, Virgin Radio was the first station to make use of the interactive Visual Radio functionality.
Nokia and HP are pushing the visual radio concept in countries like Finland, Thailand, Singapore and some European countries as well. In Singapore MediaCorp Radio’s music station Y.E.S. 93.3 FM is the first Chinese language radio station in the world to be made available on Visual Radio.
And in Finland, SBS Finland’s Kiss FM became the first radio station in the world to begin visual radio broadcasts.
Visual radio is at present, available on Nokia NSeries devices (Nokia N70, Nokia N71, Nokia N72 Nokia N80, Nokia N91) and select Nokia phones (Nokia 3230, Nokia 3250, Nokia 6125, Nokia 6131, Nokia 6280 and Nokia 7370).
ENIL (Radio Mirchi) MD and CEO A.P. Parigi says, “Visual radio provides us an exciting opportunity to involve, engage and entertain this demanding generation. Visual radio not only enhances the listener’s interaction with the station, it also provides advertisers a more dynamic platform to communicate their messages.”
The launch of visual radio in India demonstrates a revolution in interactive mobile communications and redefines the experience of traditional FM radio, not only for the users but also for broadcasters, advertisers and mobile operators.
This medium holds the opportunity to create new business models, which can offer access to interactive music discovery services and the ability to purchase merchandise directly from a mobile phone.
“Since introducing the visual radio service, HP has worked with industry leaders like Radio Mirchi and Hutch to deliver visual radio to listeners around the world,” HP India HP Services VP Kapil Jain says. “We look forward to working with our partners to make visual radio a great success in India.”
Adds Nokia India national operator and retail accounts director Vineet Taneja, “Visual radio will make listening to the radio via your mobile phone a truly multi-dimensional experience. This will offer a host of new rich music services to Nokia users allowing them to indulge their passion at the click of a button.”
“As part of this commitment, we have already launched more than 20 Nokia devices in India that are compatible with visual radio with still more to come in the future,” Taneja concludes.
MAM
Madison World to launch AI platform M BrAIn for media planning
Agency group invests about $1 million as it shifts to AI driven growth planning.
MUMBAI: If media planning once ran on spreadsheets and gut instinct, the next chapter may run on algorithms and curiosity. Madison World is preparing to roll out the first version of its proprietary artificial intelligence platform Madison M BrAIn in early April, as the independent agency group accelerates its transition toward AI driven planning and product led media services.
The platform, expected to involve an investment of around $1 million, is designed to reshape how the agency approaches strategy by combining internal knowledge, external data sources and advanced AI models into a single intelligence ecosystem.
According to Madison Media, OOH and Hiveminds partner and group CEO Ajit Varghese the initiative forms part of a larger structural rethink within the organisation. “Traditionally agencies built frameworks around media planning and allocation. We are redesigning that structure into what we call a Growth Planning System (GPS),” Varghese said.
The shift reflects a growing belief that effective media strategy must begin earlier in the decision making process. Instead of jumping directly to channel allocation, planners must first decode the market itself identifying consumer barriers, purchase triggers and the core challenges facing a brand.
Once those insights are mapped, agencies can build clearer growth agendas for clients and design media strategies that connect more closely with business outcomes.
To support that approach, Madison has built Madison M BrAIn as what it describes as a human AI cognitive ecosystem. Acting as a central intelligence hub, the platform aggregates proprietary insights alongside external data sources and large language models, enabling planners to access deeper market intelligence before building campaign strategies.
Varghese said one of the core objectives is to democratise knowledge across the organisation. “In the past, this level of understanding was largely available to senior leaders or experienced strategists. With Madison M BrAIn, even a junior planner should be able to access the same intelligence and approach clients with a far more informed perspective,” he said.
The agency has already implemented the new planning philosophy internally and completed three months of testing for the AI platform, with early trials showing encouraging results in terms of learning capability and system performance.
While the first version relied on global large language models, Madison is now developing its own proprietary Small Language Model (SLM) to serve as the core of the M BrAIn ecosystem.
“The SLM will be able to read global LLMs, but the LLMs cannot read the SLM,” Varghese explained. “That ensures all the intelligence we build remains within the Madison ecosystem and strengthens our proprietary knowledge base.”
The first version of Madison M BrAIn is expected to go live in early April, with a more refined version targeted by the end of June. Over time, the platform will integrate additional external data streams and APIs including consumer insight platforms, social listening tools and client datasets.
These integrations are expected to enhance the system’s learning capability and enable it to generate increasingly sophisticated strategic recommendations.
Although the platform is currently being deployed for internal use, Madison sees potential for it to evolve into a licensable product in the future.
“At the moment, our focus is to stabilise and strengthen M BrAIn internally. But over time there is potential for this to become a product that could be licensed externally,” Varghese said.
The AI platform is also part of a wider technology transformation underway at the agency group. Alongside M BrAIn, Madison is building a broader digital infrastructure called the Catalyst operating system, which aims to integrate operational processes, data and product platforms into a unified ecosystem.
This broader technology stack could require an additional $1 million to $1.5 million investment over time, though spending will be phased and reviewed regularly.
“We are evaluating progress every three months and prioritising the most critical capabilities first,” Varghese said.
Madison expects the full AI and operating ecosystem to be fully functional within 12 to 18 months, positioning the agency to combine human strategy with machine intelligence as the advertising industry enters its next data driven phase.
