MAM
HP enters digital entertainment segment with Pavilion PCs
BANGALORE: Hewlett Packard India (HP) has launched in New Delhi their new range of HP Pavilion PCs to enter the digital entertainment segment.
Featuring the one hub remote control, the new HP Pavilion PC range offers consumers one-button remote access to all their home entertainment needs, whether it is to play, record and pause live television; watch and control DVDs; listen to and store music; share digital photos and movies or gain access to computer games and music on demand, states an official release.
The HP Pavilion also offers additional features like High – Definition video, online spotlight, LightScribe and Extreme DVD.
HP, VP Personal Systems Group Ravi Swaminathan said, “We see three very distinct consumer segments in the Indian PC market. The first segment wants a PC purely for Internet access and email. The next segment uses the PC for basic computing and entertainment. The third segment wants a lifestyle gadget, going way beyond just a mere PC. It is the demand in this segment that the new Pavilion range is aiming to fulfill.”
HP is looking at targeting consumers for this range through HP Experience Zones. At the Experience Zone, the consumer can touch, feel and experience the product before actually buying it. The store provides the consumer with a product experience exactly as if he/she was in his/her house using the product.
The company presently has 194 exclusive premium retail outlets in India and plans to open 50 more across the country by the coming year.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
