MAM
How to Choose the Right Family Term Insurance in Your 40s
The best family term insurance plans help you and your loved ones in many ways. While it helps you plan your finances during your lifetime, it economically aids your family members after your demise. This is why everyone needs to invest in a good family term insurance policy. Thankfully, there are some excellent term insurance plans available in India from leading life insurance companies that allow you to realise your life insurance goals quite easily. Take a look at this article to know how you can structure your term insurance properly to have sufficient coverage for your family.
Choosing the right term insurance plan in your 40s
By the time you turn 40, you are married and have a family of young kids and, commonly, your elderly parents also depend on you financially. Hence, you need to have a good term protection, such as an INR 25 lakh term plan as a backup for your dependents, in case something were to happen to you. Here are some pointers to help you choose the best coverage:
1. Assess your family’s financial needs in the long run
First and foremost, you need to make a correct assessment of your family’s financial needs in the long run. You need to factor in your child’s education costs till he or she is about 21 years old. If you have multiple kids, then calculate accordingly. You also have to think about the household expenses after considering inflation. Next, you have to check your parents’ financial needs and how they would change with age. Once you have the figures with you, you can choose the right family term insurance for yourself.
2. Calculate your debt liability
Further, you have to calculate your debt liability. By the time you are 40, you must have bought a house, or taken a loan to buy a car, or opted for a business loan or personal loan. If you are still repaying the loans, you need to get term insurance that covers your debt. For example, if you have an outstanding home loan of about INR 25 lakhs, you should also get an INR 25 lakh term plan. If you die without repaying your debt, your family should be able to clear it with your term plan’s death benefit, without having to struggle financially.
3. Your spouse’s or parents’ salary
If you are the primary or only breadwinner of the family, your family term insurance plan should be big enough to substitute for your salary. However, if there are other sources of income in the family, such as your spouse’s income or the pension of your parents, you can adjust the term insurance proceeds accordingly. Also, you need to choose the correct payout method so that your family can benefit in a well-rounded manner. If you wish to give them a monthly income, opt for the staggered payout. If you want them to get all the money at once, go for the lump sum payout benefit.
4. Medical needs
Next, you need to keep the medical needs of your family members in mind. You can get a high coverage term insurance plan, such as an INR 25 lakh term plan, if your family members have special medical needs. You need to keep this in mind when choosing the best family term insurance plan. For example, if you have a family member who regularly needs to go for some special treatment for a specific health issue, you need to consider this cost in your calculation. After your demise, they should be able to pay for the medical bills without any hardships.
5. Other types of life insurance
And finally, you need to factor in the other forms of life insurance you have. You may have a company-provided group term insurance cover. You may have a ULIP or a child plan. Keep the other life insurance products in your portfolio in mind when choosing a good family term insurance plan. This will help you to get the best and most effective term insurance cover, and you won’t end up overspending either. Hence, go over your financial portfolio, speak to your financial advisor and then choose the perfect family term insurance plan.
To sum it up
It is important to buy a family term insurance plan if you haven’t done it yet. In your 40s, you are at the peak of your familial responsibilities, and you must ensure your loved ones do not suffer after your death due to the loss of your income. This is why you need to get a large life insurance cover, such as an INR 25 lakh term plan. Keep all the points mentioned above in mind and choose a good plan from a good life insurance provider.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
