MAM
How the experiential & marketing Wowed them in 2016
MUMBAI: Last weekend was celebration time for the entire events and experiential marketing ecosystem, courtesy the WOW Asia Awards – organized by EventFAQs – which were held in New Delhi’s AeroCity. The event saw keynotes and panel discussions involving leaders in the events and marketing space both in India and Asia, numbering around 100. The purpose of the Wow Asia Awards and Summit: to help give a leg up to this rapidly expanding prong of marketing.
The Wow Asia Awards which were part of the proceedings from 23-25 saw Encompass Events taking home 16 metals followed closely by Laqshya Live Experiences that won 15 and Percept Group that won 8 metals. Wizcraft International and Encompass both won the maximum four Golds at the awards.
An agency which won two silver awards in the experiential marketing category is Vritti Media for its activities done during the Nashik Kumbh Mela for GoodKnight FastCard (small budget on ground promotion) and Emami Navratna Oil (rural activation).
Vritti director sales and marketing Rajesh Radhakrishnan says that it is a high for his company as the competition at the WoW Awards is quite tough. Says he?: “ The nominations are at par with standards, and the winning margin is quite thin. These awards underline the capabilities of Team Vritti of handling big events in a grand way”
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
