MAM
How new-age marketing is key to building a strong brand
The marketing landscape has evolved over the years, demanding brands to continually adapt and innovate to stay relevant. Undergoing technological advancements along with changing consumer behaviour, the industry has come a long way from traditional marketing to incorporating the nuances of digital marketing.
In today’s rapidly evolving market, leveraging new-age marketing strategies is imperative for brands growth in the digital era. Whether it’s a B2B or B2C brand,adopting these innovative approaches is vital for achieving growth and staying ahead of the competition.
Implementing such strategies assists in establishing a robust brand and effective marketing enhances visibility among the target audience and fosters strong connections with them. Amid growing competition, innovative marketing techniques are essential for brands to distinguish themselves in the market. To leverage the benefits of new-age marketing techniques, there are various ways for a brand to gain an edge over the others in the market.
AI-oriented personalised marketing
Looking at the changing consumer behavior pattern frequently, new-age marketing should proactively incorporate personalized marketing to build strong relationships with the target audience. The audience across the various social media platforms showcases different content consumption patterns, due to which the one-size-fits-all approach is unable to achieve the desired result. Tailoring the content according to the preferences of the audience can go a long way in forging a strong relationship with them.
Taking the help of AI can help brands devise effective personalized marketing for the audience. The ability to interpret accumulated data plays a crucial role in understanding the preferences of the customers. At the same time, conducting predictive analytics the advanced technology enables proactive engagement by anticipating customer needs. All the factors together help in customizing content that is relevant to individual interests of the audience.
Rise of video content
In recent years, there has been a sudden surge in the consumption of video content. The trend has been gaining momentum, showing no sign of abating any time soon. Being in demand, the video content is sought across the industry, which is not just limited to B2C segments but is utilized to the fullest even by the B2B segment. Coming with the ability to foster a stronger connection with the audience, video format is making inroads across the segment. Conveying complex information in the most simple and engaging manner, it is gaining a lot of traction by the brands.
Leveraging data analytics to its fullest
Data can be considered a critical aspect of driving business growth in the digital age. By providing valuable information, it gives insight into changing market trends and consumer behaviour, allowing brands to modify their strategies on time. Opening the gateway for targeted digital marketing, data reigns in the new-age marketing world. Therefore, in order to drive an optimal result, it is imperative to manage the data efficiently. For instance, making use of advanced tools like HubSpot, Semrush etc. comes to aid in managing the customer data and, at the same time, is adept at executing targeted campaigns across social media platforms such as Google, LinkedIn, Facebook, to name a few.
Importance of 360° approach
With the upcoming of so many platforms, it is imperative to devise a multi-pronged approach. For a successful campaign, brands should proactively take a 360° approach to enhance visibility across platforms. For example, Google is known to be the best awareness generating platform, but LinkedIn is preferred for more niche applications and a target audience that is better at generating high-quality leads. As a result, just relying on one channel is not sufficient, and the brands should work towards entering the customers’ universe with both digital and physical mediums in a systematic manner.
The article has been authored by Pahwa Group’s Bry-Air VP of corporate affairs – Vasudha Jajoo Pahwa.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
