MAM
How Dolby enhanced viewers’ experiences during IPL 2020
NEW DELHI: The ongoing pandemic has brought about many changes to the world of live broadcast. Live sport events around the world, like the IPL 2020, have been held without audiences and the lack of attendees has required many innovative approaches across the industry. Therefore, Dolby Laboratories worked closely with Star India to deliver enhanced audio experiences for its broadcast and digital platform during the cricketing tournament.
The sports production team at Star India used the Dolby On app extensively through the IPL to remotely record voice-overs and reactions from commentators and fans to replicate a stadium-like experience for viewers at home.
In parallel, Dolby has been working with Star India for over a decade to help create and deliver spectacular broadcast experiences that leverage the company’s end-to-end production and delivery workflow powered by Dolby Audio. This long-etched relationship has grown further with the implementation of enhanced audio technologies across the chain, starting with on-ground and studio production workflows that delivered superior viewer experiences during the recently concluded 13th edition of the IPL. Through Dolby On and Dolby Audio, Star India was able to create an engaging fan experience that brought the thrill of a live stadium to the comfort of viewers’ homes.
Dolby Laboratories MD emerging markets Pankaj Kedia said, “It has been a fantastic experience to first usher in the HD revolution in 2011 with Dolby Audio, followed by delivering a live cricket broadcast in Dolby Audio and many others. We are excited to be working with the very talented team to explore and deliver enhanced audio experiences to Star India’s viewers.”
For IPL 2020, Dolby also carried out a complete assessment of the stadiums, pre-production, post-production, audio production, and transmission chain for live and post-produced content. The assessment involved studying the entire audio workflow from its origin at the ground, through the audio mixing tables to transmission and editing stations, playout, and final delivery. Some of the audio processes and workflows were redesigned to better synergise audio from various sources like live matches, on-air promos, and advertising content was optimized for native as well as enhanced 5.1 viewing experience, to ensure that the final audio delivered to the consumer was consistent and maintained a uniform loudness level and clarity regardless of its origin. Extensive audio training modules were designed and delivered to production and technical staff to ensure that they were fully equipped with the knowledge to handle the complexities of live sports broadcasting especially during IPL 2020.
Brands
Rapido unveils new logo as it shifts to multi-modal mobility
From bike taxis to buses, cabs and travel bookings
MUMBAI: Rapido is changing gears. The homegrown mobility platform has unveiled a new brand identity as it moves beyond its origins as a bike taxi operator to position itself as a full-stack, multi-modal mobility service.
At the heart of the refresh is a redesigned logo. The earlier bike-centric symbol has been replaced with a simplified wordmark, signalling that Rapido is no longer defined by two wheels alone. The clean new look mirrors a broader ambition: to become an everyday mobility companion for millions of Indians.
The shift reflects how far the company has travelled. Rapido now facilitates over five million rides daily across more than 400 cities. What began as a bike taxi service has expanded into auto-rickshaws and cab services, along with parcel deliveries and integrated travel bookings.
Through its in-app OTA feature, users can now book flights, hotels, buses and trains without leaving the platform. The removal of the bike icon from the logo underscores this evolution from a single-category service to a comprehensive mobility ecosystem.
Rapido works with over 30 lakh registered captains across service categories. Powered by a technology-led, SaaS-driven framework, the platform aims to offer flexible earning opportunities while strengthening its footprint in tier-2 and tier-3 cities, where it has seen significant expansion and income generation.
The new identity will be rolled out across the app, captain network, marketing channels, digital platforms and on-ground assets in the coming weeks.
Rapido chief marketing officer Pawandip Singh, said the updated visual language reinforces the company’s promise to be the “Wheels of Bharat”. He added that the brand is moving beyond its origins to deliver an integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.
As Rapido trades its bike-first badge for a broader mobility mantle, the new logo marks more than a visual tweak. It signals a brand that now wants to move India in every possible way, not just on two wheels.
