MAM
How Dolby enhanced viewers’ experiences during IPL 2020
NEW DELHI: The ongoing pandemic has brought about many changes to the world of live broadcast. Live sport events around the world, like the IPL 2020, have been held without audiences and the lack of attendees has required many innovative approaches across the industry. Therefore, Dolby Laboratories worked closely with Star India to deliver enhanced audio experiences for its broadcast and digital platform during the cricketing tournament.
The sports production team at Star India used the Dolby On app extensively through the IPL to remotely record voice-overs and reactions from commentators and fans to replicate a stadium-like experience for viewers at home.
In parallel, Dolby has been working with Star India for over a decade to help create and deliver spectacular broadcast experiences that leverage the company’s end-to-end production and delivery workflow powered by Dolby Audio. This long-etched relationship has grown further with the implementation of enhanced audio technologies across the chain, starting with on-ground and studio production workflows that delivered superior viewer experiences during the recently concluded 13th edition of the IPL. Through Dolby On and Dolby Audio, Star India was able to create an engaging fan experience that brought the thrill of a live stadium to the comfort of viewers’ homes.
Dolby Laboratories MD emerging markets Pankaj Kedia said, “It has been a fantastic experience to first usher in the HD revolution in 2011 with Dolby Audio, followed by delivering a live cricket broadcast in Dolby Audio and many others. We are excited to be working with the very talented team to explore and deliver enhanced audio experiences to Star India’s viewers.”
For IPL 2020, Dolby also carried out a complete assessment of the stadiums, pre-production, post-production, audio production, and transmission chain for live and post-produced content. The assessment involved studying the entire audio workflow from its origin at the ground, through the audio mixing tables to transmission and editing stations, playout, and final delivery. Some of the audio processes and workflows were redesigned to better synergise audio from various sources like live matches, on-air promos, and advertising content was optimized for native as well as enhanced 5.1 viewing experience, to ensure that the final audio delivered to the consumer was consistent and maintained a uniform loudness level and clarity regardless of its origin. Extensive audio training modules were designed and delivered to production and technical staff to ensure that they were fully equipped with the knowledge to handle the complexities of live sports broadcasting especially during IPL 2020.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
