MAM
How Can Debit Cards Help You Builda Savings Habit
Building a good savings habit is important to secure your financial future. Savings help you in emergencies and they also let you enjoy a quality life. A debit card is one crucial tool that can assist you in shaping those habits. Being the most accessible and convenient way of making payments, they also allow you to manage your spending from your savings account directly. It helps you track your expenses and maintain financial discipline. In this post, we will look at how you can use your debit card to build good money habits.
Advantages of savings
Before we dive into the details, it is essential to know the benefits of savings. Here are some reasons why you should inculcate a savings habit:
Provides financial independence
To make yourself self-sufficient and have a comfortable life, savings are important. Then, you are free and in charge to spend your money whatever you like.
Reduces financial strain
Your financial needs change at every stage of your life, and when you have adequate savings, you are less likely to be stressed about future goals like retirement. You can enjoy peace of mind when you have sufficient funds to navigate different life stages.
Ability to take risks
With enough money, you can start your own business or pursue your passion without the pressure of generating instant income. In a nutshell, you can take calculated risks based on the amount of savings.
Enhances security
The future is filled with uncertainties, and financial emergencies can arise anytime. The money in your savings account acts as a safety net that can cover your future expenses and unplanned monetary needs.
How can you save with a debit card?
Explore the different ways how you can leverage a debit card and inculcate better savings habits.
Monitor your spending
The first thing you need to do is prepare a budget. And for that, you will have to chart out the necessary and unwanted expenses by checking in the transaction history. This will help you know where your money is going.
Escape the temptation to overspend
Once you have listed down your expenses, you will be able to spot if there are any unnecessary purchases, deductions, or automated payments that you do not require anymore. Always keep text and e-mail alerts on. Additionally, avoid impulsive buying decisions. Think before you put your money, be it extra purchases to skip delivery on online purchases or buying more than you need during the sale season.
Mindful spending
Using a debit card makes you more aware of how each purchase affects your account balance. This awareness helps you make smarter choices, focusing on essentials and avoiding impulsive spending.
Achieve goal-oriented savings
If you have two accounts, you can use debit cards strategically by linking them to separate savings accounts for specific financial goals, such as a vacation or down payment. This makes it easier for you to allocate funds effectively.
Opt for automating savings plan
Many debit cards let you setup a scheduled transfer to your savings account from your salary accounts. It allows you to set aside money from your income before you have a chance to spend money. This helps you create a financial cushion over time.
Choose a debit card with better features
Yes, choosing the right debit card is another crucial thing for you to maximise your savings. Select a card that offers cashbacks and discounts on purchases. Also, look for features like no or low annual fees, minimal or zero transaction fees and so on. You can also opt for a card that provides exclusive benefits. For instance, Kotak811 Debit Card offers you with unmatched offers and discounts on your favourite shopping and dining brands. You can apply for a debit card online to make the most of these rewards.
Endnote
Debit cards are just one way to track your spending and save. There are several ways to save build more wealth. This includes high-yield savings accounts, mutual funds, or tax-saving investment options like ELSS (Equity Linked Savings Scheme). Evaluate all the options available and prepare a plan accordingly.
MAM
India’s experience economy grows as live events market hits Rs 17,000 crore
EY-Parthenon and BookMyShow report finds 78 per cent Indians prefer experiences over products
MUMBAI: India’s live entertainment scene is no longer just about music, comedy or festivals. It is increasingly becoming a powerful stage for brands seeking deeper connections with consumers.
A new report titled Beyond Attention, Into Immersion by EY-Parthenon and BookMyShow suggests that India’s experience economy is entering a strong growth phase, driven by consumers who are choosing memorable moments over material purchases.
According to the study, the country’s live events ecosystem, which includes concerts, comedy tours, festivals and immersive exhibitions, is estimated to reach around Rs 17,000 crore in 2025. The growth reflects a broader cultural shift in how Indians spend their time and money.
The report finds that 78 per cent of Indian consumers now prefer spending on experiences rather than physical products. From attending concerts and festivals to participating in interactive brand installations, audiences are increasingly seeking engagement, community and shareable moments.
This change in consumer behaviour is particularly evident among younger audiences who want to participate rather than simply watch. Instead of passively consuming entertainment, many now look for experiences that allow them to interact, express themselves and connect with like minded communities.
For marketers, this shift has turned experiential marketing into a strategic priority rather than a promotional add on. Brands are moving away from interruption driven advertising and towards immersive formats that allow consumers to discover, test and emotionally connect with products.
The report suggests that experiential marketing now plays a role across the entire consumer journey. It can spark brand discovery, strengthen storytelling, encourage product trials and ultimately influence purchase decisions and loyalty.
The impact is already visible. Post event surveys conducted among 7,450 attendees at major events including Lollapalooza India and concerts by Ed Sheeran and Guns N’ Roses highlight the effectiveness of these experiences.
Around 59 per cent of attendees recalled brands they interacted with during the events, while 55 per cent said those interactions increased their likelihood of purchasing from the brand. A further 63 per cent reported that brand activations actually enhanced their event experience rather than distracting from it. Nearly 29 per cent also said the interaction improved their perception of the brand.
Brands are also changing the way they approach events. Instead of simply putting logos on stages or banners, companies are building experiences into the fabric of the event itself.
Financial services brands, for example, are offering early ticket access, exclusive lounges and curated event experiences for cardholders. Fashion and beauty companies are using festivals to showcase products through pop ups, interactive installations and social media friendly spaces that encourage visitors to share their experiences online.
The scope of experiential marketing now stretches far beyond live entertainment. Retailers are designing experiential stores where customers can explore products in lifelike environments. Entertainment platforms are extending popular intellectual properties into immersive exhibitions and fan events. Technology is also playing a growing role through augmented reality and virtual try on tools that blend digital discovery with physical interaction.
Cultural festivals remain one of the most powerful platforms for such engagement in India. Celebrations such as Navratri and Holi bring together large communities, emotional participation and heightened consumer spending. For brands, these moments offer an opportunity to become part of the celebration rather than simply advertise around it.
Despite the momentum, the report notes that some companies still hesitate to adopt experiential marketing at scale. Budget constraints, limited expertise and uncertainty around measuring return on investment remain common concerns.
However, the growing body of data around consumer engagement and brand impact is gradually addressing these challenges. More marketers are expected to allocate a larger share of their budgets to experiential formats over the coming years.
Taken together, the findings point to a clear trend. As consumers seek meaning, memories and moments worth sharing, live experiences are emerging as one of the most powerful ways for brands to stay relevant in a crowded media landscape.
