MAM
How brands are celebrating Teachers’ Day
NEW DELHI- Since March 2020, schools and colleges have been indefinitely shut down and the education system has been impacted due to Covid2019. Students are now learning through online tutorials and attending online classes at all levels. However, the pandemic has forced the teachers and students to adopt the new normal of online learning. Initially, both students and teachers struggled to form a connection over the digital platforms as they were used to physical classes and campuses. Teachers, in particular, were compelled to find innovative ways to teach their subjects and make learning fun and engaging during this ‘new normal’. On this special day, brands have launched creatives and campaigns to pay respect to our teachers for their indomitable spirit during this difficult time.
IDBI Federal Life
The brand features incredible stories of teachers who went above and beyond to make education accessible to their students during the lockdown and used innovative teaching methods to overcome difficult circumstances.
Ampersand
The campaign expresses gratitude to the teachers who ensured that classes were continuing during the pandemic. The #ThankYouTeachercampaign entailed students and teachers sharing photos and videos as a mark of their gratitude. In addition, a ‘Plant a Tree’initiative was also organised, under which students planted a tree with the name of a teacher on it.
Mankind Pharma
The leading pharmaceutical company paid its tribute to these unsung heroes. The brand wished a #HappyTeachersDay to all the doctors, pharmacists, police, and sanitation workers who taught an invaluable lesson of selflessness, sacrifice, and above all, humanity to everyone.
Hyundai Motor India
Hyundai Motor India Ltd, announced a social initiative Project ‘Shikshak’ in the field of education for the children of Covid2019 Warriors. Aligned to ‘Right to Education’, HMIL will provide 1000 electronic educational devices across Mumbai, Delhi, Chennai, Ahmedabad and Kolkata to the children of Corona warriors to continue their education online.
The campaign focuses on the Covid2019 warriors predominantly working in un-organized sector including healthcare workers – nursing staff, paramedics, housekeeping staff, sanitization staff, ambulance drivers, hospital staff and home guards. The objective of the project is to enable children of Covid2019 warriors from IV to XI standard for access to the best educational curriculum for a period of two years.
Vh1
Vh1 has come up with a musical syllabus on Teachers’ Day. Well, the aura of soulful tunes and rhythmic beats often act as not only a source of entertainment but also a healer, a motivator, and a guide; much like the teachers in our lives.
VH1 tells to revise the chapters of music, celebrating everything it has taught us with a specially curated segment – Vh1 Home-School: Teacher’s Day Special on Saturday, September 5 at 12pm, featuring songs that are inspiring and sure to string a lesson or two about life.
Brands
Devyani International Ltd plans three-subsidiary merger to streamline operations
QSR operator moves to streamline structure and unlock operational synergies
Devyani International is tightening its corporate kitchen. The quick-service restaurant operator has approved a scheme to merge three subsidiaries—Sky Gate Hospitality, Blackvelvet Hospitality and Say Chefs Eatery—into the parent company in a bid to simplify its structure and sharpen operational efficiency.
The decision was cleared at a board meeting on March 10 and disclosed in a regulatory filing to the stock exchanges. The merger will take effect from April 1, 2025, subject to statutory approvals.
All three transferor companies are direct or indirect wholly owned subsidiaries, meaning no fresh shares will be issued and the shareholding pattern of Devyani International will remain unchanged once the scheme is completed.
The subsidiaries together operate more than 100 outlets—including dine-in restaurants and cloud kitchens, spread across over 40 cities such as Delhi NCR, Mumbai, Kolkata and Bengaluru.
Devyani International, the largest franchisee of Yum Brands in India, said the consolidation is aimed at generating operational synergies, optimising resource utilisation and reducing layers within the corporate structure.
Financially, the move brings together businesses of varying scale. As of March 31, 2025, Devyani International reported a net worth of Rs 10,381.02 million and turnover of Rs 33,493.33 million. Sky Gate Hospitality posted a net worth of Rs 761.14 million with turnover of Rs 2,657.57 million, while Blackvelvet Hospitality and Say Chefs Eatery reported smaller operations and negative net worth.
The merger will consolidate these operations under a single corporate umbrella as the company sharpens its focus on scale and efficiency.
Devyani International currently runs more than 2,000 outlets across over 280 cities in India, Nigeria, Nepal and Thailand. Its portfolio includes franchise rights for brands such as Pizza Hut, KFC, Costa Coffee, Tea Live, New York Fries and Sanook Kitchen, alongside its own food brands.
With the paperwork underway and approvals pending, Devyani is essentially clearing the corporate clutter—turning three subsidiaries into one tighter, leaner operation. In the QSR world, even the back office needs a spring clean.
