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House of Communication awarded PR mandate for Prakash Hospital
Mumbai: House of Communication, a public relations and communications agency, has been entrusted with the PR mandate for Prakash Hospital, a renowned healthcare provider based in Noida. As part of this partnership, House of Communication will manage strategic communication efforts for Prakash Hospital, enhancing its visibility and reputation in the healthcare sector across key platforms.
Prakash Hospital has been at the forefront of offering advanced medical care with state-of-the-art infrastructure and a patient-centric approach. With over three decades of experience in delivering world-class healthcare services, the hospital is well-regarded for its expertise in specialized treatments, including cardiology, orthopedics, and critical care. In addition to the flagship Prakash Hospital in Noida, the Prakash Hospital network includes a state-of-the-art facility in Greater Noida, further expanding access to high-quality healthcare services in the region.
Moreover, the group also operates the Prakash Institute of Ayurvedic Medical Science and Research and the Prakash Institute of Physiotherapy Rehabilitation and Allied Medical Sciences, both of which are at the forefront of healthcare education, providing advanced learning opportunities in medical and alternative healthcare disciplines.
The collaboration with House of Communication aims to strengthen the hospital’s outreach and elevate its standing as a trusted healthcare provider in India.
Prakash Hospital executive director Ayush Chauhanadded, “As we continue to expand our services and introduce cutting-edge medical technology, effective communication is key to reaching our stakeholders. We are confident that House of Communication’s expertise will amplify our message and further reinforce our position as a leader in the healthcare industry.”
House of Communication Director Shivam Trivedi said, “We are honored to partner with Prakash Hospital, an institution synonymous with quality healthcare and innovation. Our goal is to strategically communicate the hospital’s pioneering work and its unwavering commitment to patient care, helping it reach a wider audience.”
This partnership will focus on bolstering the hospital’s presence through targeted media relations, thought leadership initiatives, and strategic storytelling, driving greater awareness of Prakash Hospital’s achievements in healthcare.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
