Account
House of Communication awarded PR mandate for Nemetschek Group in India
Mumbai: House of Communication, a leading integrated marketing communications agency, announced that it has been awarded the public relations mandate for Nemetschek Group in India. Nemetschek Group, headquartered in Munich, Germany, is a global leading software provider for digital transformation in the AEC/O (architecture, engineering construction and operate) and media industry. This strategic partnership marks a significant milestone as Nemetschek Group embarks on its journey in India to establish and solidify its presence in this dynamic market.
Nemetschek Group, renowned for its cutting-edge software solutions that drive innovation in the AEC/O industry, has chosen House of Communication for its expertise in executing comprehensive PR strategies that resonate with target audiences. This collaboration aims to enhance Nemetschek’s brand visibility, foster strong stakeholder relationships, and cement its position as a market leader in India.
Nemetschek India sees this partnership as a pivotal step in their growth strategy.
Commenting on the partnership, Nemetschek Group – Indian subcontinent country VP Nirmalya Chatterjee said, “We are delighted to collaborate with House of Communication, whose strategic approach and creative expertise align perfectly with our goals. We are confident that their strategic guidance will be instrumental in establishing Nemetschek India as a leader in providing the best alternative and cost-effective BIM solutions to the AEC/O industry of Indian subcontinent.”
House of Communication director Shivam Trivedi expressed about the collaboration: “We are honoured to partner with Nemetschek India, a company that stands at the forefront of digital innovation in the construction and building sector. Our shared vision of driving excellence and innovation makes this partnership a perfect synergy. We look forward to leveraging our expertise to elevate Nemetschek’s as a brand and expand its footprint in India.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
