MAM
Hospitality PR veteran swaps solo consultancy for corporate suite
BENGALURU: After six years and eight months steering her own ship, Gayatri Dravid has docked at Rosetta Hospitality this September as group head for corporate communications and marketing—trading the freedoms of consultancy for the clout of a corporate corner office in Bengaluru.
Dravid launched Gayatri Dravid PR in February 2019, carving out a niche in hospitality and travel communications after a decade-plus climbing the industry ladder. The move followed a near-two-year stint as associate vice president for communications at RMZ Corp, where she honed her skills in corporate messaging for one of India’s largest real estate developers.
Before going solo, Dravid spent over three years as director of PR and strategy at Quo Global’s India operations, the Thai multinational specialising in hospitality branding. There she positioned India’s first Pullman hotel and North India’s first Novotel at New Delhi Airport, orchestrated launches for seven hotels across Asia in three years for Onyx Hospitality group, and developed the complete visual identity—logo, colour palette, tone—for Tiger Palace Resort and Casino’s Nepal debut.
Her CV reads like a greatest-hits compilation of India’s luxury hotel landscape. She led pre-opening communications for the 523-room JW Marriott New Delhi Aerocity in 2012, JW’s first launch in the capital. Before that, nearly three years at The Leela Palaces saw her spearhead PR for the group’s flagship property in New Delhi, manage award-winning resorts in Goa, Kovalam and Udaipur, and launch ESPA spa and Warren Tricomi salon partnerships. She even copy-edited The Leela’s first coffee-table book.
Earlier stops included Genesis Burson-Marsteller, where she handled Channel [v], Royal Bank of Scotland and Lakmé Fashion Week, and a year teaching business communications in Pune as guest faculty for the London Chamber of Commerce and Industry.
Now Dravid returns to the mothership—not as consultant, but commander. Rosetta just hired someone who’s spent 17 years learning every trick in the hospitality playbook.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
