AD Agencies
Horse & Country TV partners with Amagi for signal delivery in India
NEW DELHI: Horse & Country TV, the specialist equestrian sports and lifestyle network, has tied up with Amagi Media Labs to deliver its signal to cable, satellite and IPTV operators as part of its international expansion plans.
Amagi offers a next generation cloud-based broadcast distribution and play out infrastructure for television networks. The Bangalore-based company runs India’s largest local advertising network playing more than one million local ad seconds every month on more than ten TV networks ranging from sports and news to entertainment and lifestyle. The company also has international deployments of its broadcast infrastructure in Singapore and Africa.
Horse & Country will leverage Amagi’s cloudport infrastructure platform to deliver localised channel feeds to current and future markets where the channel is distributed.
The cloudport platform is designed as a full-featured alternative to traditional channel play-out options (like satellite, fibre). TV networks can deliver feeds with rich channel branding, diverse language versions and subtitles using cloudport.
The platform can incorporate local advertising and local programme insertion and will shortly also allow for the insertion of live programming. Unlike earlier iterations of remote play-out technologies, the platform allows for full monitoring of programme play-out and health of the play-out servers at the headends. The play-out servers are fully redundant which ensures seamless and fail-safe operation.
H&C TV conducted an extensive review of technology options for international delivery and play-out of localised content including satellite, fibre and IP delivery, working with John Wallace of Wallace Broadcast, before selecting Amagi cloudport as the best solution for its specific needs for international expansion.
H&C TV CEO and chairman Heather Killen said, “Future-proofing our channel for multi-platform international distribution has been a key strategic goal for H&C as we expand our presence in new markets. We are confident that we have found in Amagi a partner that will support our development in an extremely flexible and targeted way.”
Amagi co-founder strategy investments and R&D Baskar Subramanian said, “We believe that cloud-based models are the future of broadcast. Cloudport holistically addresses all the needs of broadcasters for channel play-out and is set to become the standard for multi-platform channel delivery, replacing expensive satellite and fibre-based content delivery. We are delighted to announce Horse & Country TV as Amagi’s first Europe-based, international channel and look forward to a long and successful partnership as they continue their international roll-out.”
Horse & Country TV broadcasts in the UK and Ireland, the Netherlands, Sweden and Malta. The Channel carries exclusive sports event coverage, news, documentary and personality-led programming to the passionate audience for horse sports and country living.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
