Brands
Honor India gets smarter with AI-powered support
MUMBAI: Honor India is putting the “smart” back into smartphones with its latest move, becoming the first smartphone brand in the country to integrate the Uttik AI Answer Engine. The innovation redefines how customer support works, transforming it from reactive to real-time.
For a generation that turns to AI for every answer, Honor is now meeting its customers where they are, across platforms like Google AI Overview, ChatGPT, Gemini, and Perplexity. The system, powered by PSAV Global, ensures that queries about Honor devices receive instant, accurate and contextual responses, eliminating long wait times and confusion.
“We listened carefully to our customers and recognised they were facing frustration when seeking answers about our products,” said PSAV Global (official partner for Honor Smartphones) CEO C.P. Khandelwal. “The implementation of the AI Answer Engine demonstrates our ability to unite empathy and intelligence, creating long-term trust through smarter engagement.”
The results have been nothing short of transformative. Response times have dropped from three days to under five minutes, while self-service success has climbed dramatically. Troubleshooting that once took hours now happens in minutes, supported by multilingual accessibility for India’s diverse users.
The system’s impact goes beyond efficiency. Real customers are praising Honor’s fast, transparent and proactive service. Many cite quick repairs and replacements that have turned frustrating issues into positive experiences, reinforcing the brand’s reputation for reliability.
The AI-driven platform continuously learns from each interaction, refining responses and even predicting potential issues before they escalate. With real-time sentiment monitoring and predictive analytics, Honor has turned data into empathy, anticipating needs before customers have to ask.
By combining innovation with intuition, Honor India’s partnership with Uttik has not just upgraded its customer support, it has rewritten the playbook on how technology can build trust, loyalty and delight in a digital-first world.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
