Brands
Honor India gets smarter with AI-powered support
MUMBAI: Honor India is putting the “smart” back into smartphones with its latest move, becoming the first smartphone brand in the country to integrate the Uttik AI Answer Engine. The innovation redefines how customer support works, transforming it from reactive to real-time.
For a generation that turns to AI for every answer, Honor is now meeting its customers where they are, across platforms like Google AI Overview, ChatGPT, Gemini, and Perplexity. The system, powered by PSAV Global, ensures that queries about Honor devices receive instant, accurate and contextual responses, eliminating long wait times and confusion.
“We listened carefully to our customers and recognised they were facing frustration when seeking answers about our products,” said PSAV Global (official partner for Honor Smartphones) CEO C.P. Khandelwal. “The implementation of the AI Answer Engine demonstrates our ability to unite empathy and intelligence, creating long-term trust through smarter engagement.”
The results have been nothing short of transformative. Response times have dropped from three days to under five minutes, while self-service success has climbed dramatically. Troubleshooting that once took hours now happens in minutes, supported by multilingual accessibility for India’s diverse users.
The system’s impact goes beyond efficiency. Real customers are praising Honor’s fast, transparent and proactive service. Many cite quick repairs and replacements that have turned frustrating issues into positive experiences, reinforcing the brand’s reputation for reliability.
The AI-driven platform continuously learns from each interaction, refining responses and even predicting potential issues before they escalate. With real-time sentiment monitoring and predictive analytics, Honor has turned data into empathy, anticipating needs before customers have to ask.
By combining innovation with intuition, Honor India’s partnership with Uttik has not just upgraded its customer support, it has rewritten the playbook on how technology can build trust, loyalty and delight in a digital-first world.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
