MAM
Hong Kong Tourism Board launches marketing campaign in India
MUMBAI: Hong Kong Tourism Board (HKTB), which is celebrating 2006 as the Discover Hong Kong Year, launched its promotional campaign in India. The 2006 Discover Hong Kong Year campaign is a part of the organisation’s global initiatives to promote the country’s tourism sector.
Officiated by HKTB’s South and Southeast Asia regional director David Leung, the launch held in Mumbai showcased the colourful journey of discovery of Hong Kong’s new image with its array of diverse and multidimensional offerings leveraging on the opening of various tourism projects in Hong Kong in 2005 and 2006.
Addressing the guests at the launch event, Leung said the 2006 Discover Hong Kong Year global marketing campaign would not only generate immediate visitor arrivals, but also provide the impetus for sustained growth from the Indian market during the coming years. The campaign is expected to bring total arrivals to a new record of 27 million and total tourism expenditure to exceed the HK$100 billion mark to reach HK$114.7 billion.
“India is a very important market for Hong Kong. Last year, we welcomed 244,364 Indian residents, the highest number ever, and the 11.2 per cent growth in arrivals in the first ten months of 2005 equally underlines the depth of Hong Kong’s appeal in India, one of our key markets in this region.” he said.
As a prelude to this global promotion, Hong Kong recently hosted a shoot for the popular Star Plus serial Kavyanjali. The shoot was held in various Hong Kong’s attractions including Hong Kong Disneyland, Ocean Park, Avenue of Stars, Murray House, and Symphony of Lights.
This promotion was further supported by a consumer contest with Radio Mirchi in Mumbai; and HKTB has also developed a drama map titled “Discover Kavyanjali in Hong Kong” with Hindustan Times as the media partner to bring visitors on the trail of the Kavyanjali’s Hong Kong experience.
To maximise the campaign’s impact and effectiveness, high yield business travellers from India will be one of priority market segments for HKTB. “More than 60 per cent of our overnight arrivals from India come on business. We’ll therefore take advantage of our new tourism assets and host mega events to encourage business visitors to stay longer and also bring companions with them, so that their loved ones can experience Hong Kong’s myriad attractions.” added Leung.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
