Brands
Honasa Consumer onboards Pratik Mukherjee as vice president of Brand Factory
Mumbai: Fast growing house of brands for personal care and parent company of Mamaearth, The Derma Co., Ayuga, & Aqualogica, Honasa Consumer (HCPL) has appointed Pratik Mukherjee as vice president, Brand Factory, where he will be responsible for crafting, launching, and building new brands business for Honasa. Mukherjee will be based out of the Honasa Consumer head office in Gurgaon.
With over a decade of experience, Mukherjee has been a part of prestigious brands like P&G, Gillette, and Urban Company. He began his professional career with Tata Consultancy Group before moving on to IIM-Ahmedabad to complete his master’s degree. Thereafter, he joined Procter & Gamble, where he worked on the Gillette brand and oversaw brand launches and campaigns, earning him awards. He served as the head of Procter & Gamble’s DTC business for India and South Asia.
Later, he joined Urban Company as the marketing head for beauty, grooming & cleaning verticals. As the head of marketing at Infra.Market (a construction unicorn), A Cannes awardee, Mukherjee has been acknowledged with various other awards like the Asia President’s Award and Global President Awards.
Speaking on his role, Pratik Mukherjee said, “I am honoured and excited to join Honasa and contribute towards the journey to build a house of consumer-loved brands leveraging the digital-first D2C playbook. Honasa Consumer’s brands have created tremendous displacement, capturing sizable market share and garnering consumer trust in a very short period. I look forward to joining this trailblazing team and contributing to the next wave of growth for the company.”
Honasa Consumer co-founder and CEO Varun Alagh said, “Honasa has emerged as the fastest growing D2C brand and being a digital-first brand, it is critical to constantly innovate and stay ahead of competition in this extremely dynamic digital ecosystem.”
“Pratik has extensive experience of building millennial brands, and he will elevate and support us as we plan to implement efficient strategies to launch new brands and take the businesses to the next level with his knowledge and expertise. We are thrilled to have him on board as we expand the company,” he further said.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
