Brands
Honasa Consumer onboards Pratik Mukherjee as vice president of Brand Factory
Mumbai: Fast growing house of brands for personal care and parent company of Mamaearth, The Derma Co., Ayuga, & Aqualogica, Honasa Consumer (HCPL) has appointed Pratik Mukherjee as vice president, Brand Factory, where he will be responsible for crafting, launching, and building new brands business for Honasa. Mukherjee will be based out of the Honasa Consumer head office in Gurgaon.
With over a decade of experience, Mukherjee has been a part of prestigious brands like P&G, Gillette, and Urban Company. He began his professional career with Tata Consultancy Group before moving on to IIM-Ahmedabad to complete his master’s degree. Thereafter, he joined Procter & Gamble, where he worked on the Gillette brand and oversaw brand launches and campaigns, earning him awards. He served as the head of Procter & Gamble’s DTC business for India and South Asia.
Later, he joined Urban Company as the marketing head for beauty, grooming & cleaning verticals. As the head of marketing at Infra.Market (a construction unicorn), A Cannes awardee, Mukherjee has been acknowledged with various other awards like the Asia President’s Award and Global President Awards.
Speaking on his role, Pratik Mukherjee said, “I am honoured and excited to join Honasa and contribute towards the journey to build a house of consumer-loved brands leveraging the digital-first D2C playbook. Honasa Consumer’s brands have created tremendous displacement, capturing sizable market share and garnering consumer trust in a very short period. I look forward to joining this trailblazing team and contributing to the next wave of growth for the company.”
Honasa Consumer co-founder and CEO Varun Alagh said, “Honasa has emerged as the fastest growing D2C brand and being a digital-first brand, it is critical to constantly innovate and stay ahead of competition in this extremely dynamic digital ecosystem.”
“Pratik has extensive experience of building millennial brands, and he will elevate and support us as we plan to implement efficient strategies to launch new brands and take the businesses to the next level with his knowledge and expertise. We are thrilled to have him on board as we expand the company,” he further said.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
