Brands
Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory
MUMBAI: Honasa Consumer Ltd, home to renowned brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr Sheth’s, today announced the elevation of Meetu Mulchandani as vice-president & head of Brand Factory in the leadership team. Hitherto she was associate vice-president, head of Brand Factory – new brands and business.
Brand Factory, Honasa’s dedicated division for launching and nurturing emerging brands, has been a pivotal driver of the organisation’s growth.
Meetu has been instrumental in shaping the division, spearheading the success of brands like Aqualogica, The Derma Co, Dr Sheth’s, and Staze.
In her expanded role, Meetu will lead the end-to-end journey of crafting new brands within Honasa’s house of brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives.
Said Honasa Consumer CEO & co-founder Varun Alagh: “Brand Factory is central to Honasa’s vision of building India’s largest beauty and personal care (BPC) house of brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr Sheth’s, transforming them into Rs 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity and strategic mindset to lead the Brand Factory team.”
“I am both honored and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people’s lives,” added Meetu.
She brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans impactful roles at Nyumi, The Mom’s Co, Healthkart, Alteus Biogenics, and Mankind Pharma.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
