MAM
HomeLane elevates Tanuj Choudhry as co-founder and COO
NEW DELHI: Home interiors brand HomeLane has elevated Tanuj Choudhry to co-founder and chief operating officer. In his new role, Choudhry will be responsible for managing the brand’s overall business operations and driving long term growth strategy. The announcement was made by Srikanth Iyer, co-founder and CEO of HomeLane, in an internal email to employees.
"He (Choudhry) joined us in our early days and has been instrumental in building HomeLane into what it is today. Our revenues have grown five-fold in the last 4 years and he deserves most of the credit for that. As we double-down on profitability without losing sight of growth, Tanuj's experience as a leader and organization builder will be critical. I am extremely pleased to have him as a co-founder,” said Iyer.
Choudhry joined HomeLane in 2015 as vice president – growth, and launched and led HomeLane’s franchise model and design partner program to help scale the business while remaining asset-light. He also helped build out the brand’s product & tech function. In 2016, he transitioned to the role of chief business officer in which he was responsible for marketing and sales, last mile delivery and category. Now, as the chief operating officer, Choudhry will be additionally responsible for taking HomeLane to profitability by end of this fiscal, and growing the business thereon.
Established in 2014, HomeLane has grown into a leading tech-based home interiors brand, providing end-to-end interior services in a personalized, professional way. The company has grown to over 15,000 customers across the country over the last six years. It currently services 10+ cities across the country through 19 experience centres.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
