Brands
Holiday Inn Express appoints Palash Swarup as portfolio director of sales & marketing
Hospitality veteran to drive growth across SAMHI-owned India portfolio
GURUGRAM: Holiday Inn Express has appointed Palash Swarup as portfolio director of sales and marketing, entrusting him with driving commercial performance across its 12 hotels in India owned by SAMHI Hotels.
In his new role, Swarup will oversee sales strategy, revenue optimisation and business development across multiple markets, with a focus on strengthening the brand’s position in India’s competitive hospitality landscape.
Swarup brings over 18 years of experience spanning hospitality, aviation and IT consulting. He began his career in food and beverage before transitioning into sales and marketing, building expertise across corporate, leisure, MICE, airline and events segments.
Most recently, he served as cluster director of sales and marketing at Hyatt Hotels, where he managed commercial operations across multiple properties. His career also includes leadership roles at Hilton Hotels, Taj Hotels and Sagax, giving him broad exposure to diverse markets and customer segments.
“I am delighted to take on this new role and look forward to working closely with the team to further strengthen Holiday Inn Express’s position in the market,” said Palash Swarup. “With a strong focus on data-led strategies, collaboration and excellence execution, my aim is to drive sustainable growth while delivering consistent value.”
An alumnus of Dr. Ambedkar Institute of Hotel Management Chandigarh, Swarup is expected to play a key role in scaling the brand’s commercial capabilities as it expands its footprint in India.
The appointment reflects Holiday Inn Express’s continued push to sharpen its market edge through experienced leadership. As competition intensifies in the mid-scale hospitality segment, the focus remains clear: consistent performance, stronger positioning and a sharper play on growth.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
