MAM
HiveMinds wins the digital mandate for Wonderchef Home Appliances
Mumbai: Hiveminds Innovative Market Solutions, the digital and ecommerce specialist arm of Madison World, won the integrated digital mandate for Wonderchef Home Appliances. The account was won by the Agency after a multi-agency pitch involving several rounds of presentations and will be handled from its Mumbai office. As part of the mandate, HiveMinds will be responsible for the digital performance of owned assets and e-commerce marketplaces, social media management and search engine optimization (SEO).
Founded by celebrity chef Sanjeev Kapoor and serial entrepreneur Ravi Saxena in 2013, Wonderchef is one of the most preferred brands in India for premium kitchen appliances and cookware. Their products are designed with an emphasis on quality, design, and innovation, often endorsed by Chef Sanjeev Kapoor himself.
Wonderchef chief marketing officer Amit Tilekar commented on the association, “We’ve been on a growth trajectory over the last 3 years and this year, we’re targeting a 25-30% revenue growth, and digital success is pivotal for achieving it. Our customers are digital-first. Often, their entire user journey from search, comparison, review, and buying is initiated and completed online. Even for offline retail customers, digital holds a significant influence.
We’ve seen HiveMinds’ work over the various rounds of pitches, and after evaluating their tech and team capability, we are sure that they are the right partner for growth at this stage of our journey”.
HiveMinds chief client officer Saurabh Tyagi said, “We’re proud to have won the integrated digital marketing mandate for Wonderchef. They are a formidable brand in the fast-growing Kitchen & home appliances category. Most importantly, their digital-first approach gives us the opportunity to completely leverage the power of digital. With this mandate, we will be able to use digital content, social media engagement and sharply defined performance campaigns to deliver success to the brand”.
HiveMinds is a Bengaluru-based full-service digital marketing company and consultancy with a specialization in performance marketing, display, e-commerce, and programmatic buying. They manage digital mandates for Dominos, MaxLife Insurance, BigBasket, CoinSwitch Kuber, and eCommerce mandates of brands like Crompton, P&G, Nivea, Saffola Honey, Sugar cosmetics, ITC Dermafique, Sonata watches, Stanley black & decker, etc. The company owns unique technology, tools, and data analytics methodologies that enable it to deliver outstanding results to its clients.
HiveMinds is a part of Madison World, India’s largest homegrown communication agency group established in 1988. Madison World through its 11 units served last year, as many as 500 advertisers.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
