MAM
HiveMinds expands in Delhi-NCR, appoints Mohit Grover to lead business
Mumbai: Hiveminds Innovative Market Solutions, a division of Madison World has opened a new office in Gurugram, announcing a formal expansion in Delhi-NCR. To head its north branch, Hiveminds has appointed Mohit Grover, a business leader who has led key P&L roles in digital first businesses.
The Bengaluru based full-service digital marketing company has a team of 200 people spread across Bangalore, Mumbai and NCR.
Grover has worked in insurance and travel companies like redBus, Goibibo, and Make My Trip, and then followed it up with his entrepreneurial venture Neemrana Naturals, a startup connecting farmers to consumers to provide organic produce.
Commenting on the new appointment, Madison World chairman Sam Balsara said, “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”
“As digital transformation takes focus for all businesses, I am delighted to bring in a leader with high ownership & entrepreneurial spirit as our Delhi branch head to ride this wave. With the growing client roster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients,” stated HiveMinds founder and CEO Jyothirmayee JT.
“I am excited to be leading the north India growth for HiveMinds,” said Mohit Grover on his new role. “I feel after building businesses in a highly competitive travel industry for over a decade, this will be a great next phase of my career. I look forward to assembling a formidable team and delivering value to our clients in the region.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
