Brands
Hitachi’s new automated service platform
MUMBAI: Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service delivery platform Hawkeye 3.0, which aims at enabling organisations to increase productivity and efficiency. The automated service delivery platform helps in simplifying IT service management through automation and empowers organisations to swiftly respond to customer needs and market changes. Through this offering, Hitachi Systems Micro Clinic has created an ecosystem that leverages the latest breakthroughs in artificial intelligence and machine learning to proactively manage IT systems and offer fully integrated solutions to customers.
Hitachi Systems Micro Clinic managing director Tarun Seth says, “The exponential growth of technology advancement requires organisations to embrace digital transformation to become more efficient and sustain their competitive edge. A key aspect of this digital transformation will be maturing IT service delivery methods and increasing use of automation of service delivery. The launch of automated service delivery is in-line with Hitachi’s vision to develop world class, robust and secure service delivery products and solutions based in India. We are confident that automation in service delivery will emerge as a major growth driver for the company.”
Hitachi Systems Micro Clinic is steadily emerging as a leading system integrator in India that is preferred by CIOs because of the company’s agility, quick turnaround time and robust technical capabilities. Hitachi Systems Micro Clinic’s IT services and solutions address customers’ needs throughout the lifecycle of systems ranging from consulting to system integration, operation & maintenance. These solutions and products fuse Hitachi’s extensive expertise in a diverse range of business fields that leverage advanced information technology.
“The comprehensive business intelligence technologies will help audit customers’ IT infrastructure, prevent IT system failures and even interact with customers on a real-time basis and resolve issues. We believe that with the launch of automated service delivery platform, Hitachi Systems Micro Clinic is uniquely positioned to capitalise on the ubiquitous automation of service delivery,” adds Hitachi Systems Micro Clinic COO Rajan Bhandari.
The company supports the longstanding India-Japan partnership. It believes the new wave of digital transformation will generate tremendous value for customers, improve existing services, accelerate development and create new areas of growth. Its portfolio of solutions has been carefully designed to digitally empower government, citizens as well as large and small organisations. This will be achieved by enabling these stakeholders to build, innovate and transform – while witnessing the real business impact and experiencing results faster.
Recently, Hitachi Systems Micro Clinic established a Global Operations Centre in Gurugram to provide offshore IT operations support to companies worldwide. Furthermore, it has announced a global standard 24×7 NOC (network operations center) to assist clients’ business process automation agenda and offer a dedicated team to drive end-to-end development operations. The service is available on hourly, monthly or contract-basis flexible hiring models.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
