MAM
Hitachi gives Bharat Kaushal the top job to power India’s next big leap
MUMBAI: There are power moves, and then there are power-grid-level promotions. In a strategic reshuffle that signals its intent to double down on India, Hitachi Ltd. has elevated Bharat Kaushal to a triple-threat role: Executive chairman, acting managing director of Hitachi India, and corporate officer in charge of regional strategies (India). Effective 1 April 2025, this marks a milestone not just for the company, but for Indian corporate leadership.
The announcement, made on 9 April 2025, cements Kaushal’s place as a central architect of Hitachi’s Indian ambitions. Already the first Indian MD of Hitachi India since FY2017, Kaushal now commands a wider brief to steer the tech giant’s India game plan, from urban mobility to financial inclusion.
“I am truly honored and overwhelmed on the trust and confidence placed upon me in steering the future growth for Hitachi in India… Hitachi India is evolving and offering an unparalleled opportunity to further advance its vision of delivering cutting-edge, sustainable solutions…” etched Kaushal
Kaushal has been no passenger in Hitachi’s Indian journey. Under his watch, the company expanded its presence in energy, infrastructure, healthcare, e-education, and urban mobility, building strong government and public sector alliances.
Now, with India galloping toward its digital destiny, Kaushal’s elevation reads less like succession and more like strategic ignition. As corporate officer in charge of regional strategy, he’ll design Hitachi’s playbook for a market that’s already a tech titan in the making.
And let’s face it—Hitachi is no stranger to Indian soil. It’s been around for over nine decades, partnering in everything from railway tech to rural empowerment. But this move signals a new tempo: local leadership for local impact.
As Kaushal put it, the focus now is on last-mile delivery and solutions that create a “socially empowered society”. That’s not just corporate-speak. That’s policy-aligned, purpose-led growth.
Hitachi is betting that innovation rooted in India, led by Indians, is the secret to not just surviving the future, but building it.
AD Agencies
JioStar study with BARC and Nielsen finds TV and digital ads reach different audiences during T20 World Cup
JioStar’s T20 World Cup data shows cross-screen duplication below 10 per cent, setting the stage for a blockbuster IPL
MUMBAI: The numbers are in, and they are striking. During the ICC Men’s T20 World Cup 2026, television and digital advertising campaigns barely stepped on each other’s toes. Cross-screen audience duplication stayed below 10 per cent across every participating campaign, a finding that upends the assumption that brands paying for both screens are largely paying twice to reach the same eyeballs.
JioStar, the media giant that broadcast the tournament across television and digital platforms, on Tuesday unveiled the findings from BARC | Nielsen One Ads, a cross-screen measurement solution deployed for the first time at scale during the World Cup. The verdict: TV and digital are not cannibalising each other. They are reaching fundamentally different people.
The study found that digital platforms are delivering genuinely incremental audiences, viewers who would not have been reached on television alone, while enabling more precise targeting across devices. The combined effect gives advertisers what the industry has long craved: a unified, deduplicated four-screen audience that marries the blunt-instrument scale of television with the surgical precision of digital.
“The ICC Men’s T20 World Cup 2026 has once again demonstrated the power of scale in live sports, and these findings take it a step further by quantifying how that scale translates across screens,” said Anup Govindan, head of sales, sports, JioStar. “With less than 10 per cent duplication, we now have clear, measurable evidence of how integrated planning delivers both efficiency and impact for advertisers. As we look ahead to IPL 2026, this sets a strong foundation for brands to plan with greater confidence, leveraging cross-screen strategies to maximise reach and effectiveness at scale.”
The methodology behind the findings stitches together two measurement giants. BARC India supplies linear television data; Nielsen brings its digital measurement capabilities across connected TV, mobile and desktop. The result is a single, deduplicated view of campaign reach and frequency, the kind of unified currency that advertisers have been demanding as audiences scatter across screens.
The timing is deliberate. As consumption habits splinter, viewers flicking between the living-room set, the smartphone on the sofa and the laptop at the kitchen table, the case for unified measurement has grown urgent. A brand buying a 30-second slot on Star Sports and a pre-roll on JioCinema can now know, with some rigour, whether those two buys are actually compounding their reach or merely doubling their spend.
JioStar, BARC India and Nielsen say the learnings will directly inform cross-screen strategies for upcoming tentpole events. IPL 2026 is next. If the World Cup data holds, and there is little reason to think it will not, brands that treat television and digital as a single, coordinated buy rather than two separate line items will arrive at the auction with a sharper pencil and a cleaner brief. In India’s ferociously competitive advertising market, that edge is everything.
