MAM
Hindustan Media Ventures to invest in emerging companies across diverse sectors
MUMBAI: It’s getting hungry to foray into new areas. Hindustan Media Ventures Limited (HMVL) has announced strategic investments totalling over Rs 65 crore across four promising companies in sectors ranging from sexual wellness and sports to manufacturing and food technology. The move aims to leverage the company’s media assets while supporting the growth of these emerging businesses.
Investment Details:
Neema Consumer Global Pvt Ltd (“NotShy”)
HMVL will invest up to Rs 7.01 crore in NotShy, a direct-to-consumer (D2C) sexual wellness brand launched in July 2024. The company, which currently operates through its website and other marketplaces, previously conducted business through Neema Sales LLP. The investment will be in the form of equity shares or convertible preference shares, with the final shareholding determined upon conversion.
Atlanture Sports Pvt Ltd
An emerging sports and entertainment company offering sponsorship consulting, event management, and broadcast production services, Atlanture was incorporated in February 2020. HMVL has approved an investment of up to Rs 21.02 crore. The company recorded revenues of Rs 2.31 crore in FY23 and Rs 2.46 crore in FY24.
Lord’s Mark Industries Ltd (LMIL)
Founded in the late 1990s by Sachidanand Upadhyay, LMIL operates in sectors including MedTech, LED-Solar solutions, and paper manufacturing. HMVL has approved an investment of up to Rs 31.22 crore, acquiring 0.42 per cent equity in the initial tranche, with additional shareholding determined at the deal closure. LMIL reported a turnover of Rs 422 crore in FY24.
Cutting Edge Software Pvt Ltd (“EazyDiner”)
EazyDiner, a food-tech platform founded in 2014, helps users discover and book restaurant tables. HMVL, already holding a 0.64 per cent stake, will invest an additional Rs 6.01 crore to increase its equity by 0.30 per cent. The company posted revenues of Rs 66.49 crore in FY24.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
