Brands
Hindustan Coca-Cola beverages launch empowering campaign “We Can” on International Women’s Day
Mumbai: This International Women’s Day, (HCCB) unveils a compelling campaign titled “We Can,” dedicated to honouring the unwavering spirit of women in the manufacturing sector. The heart of this initiative lies in a powerful video featuring testimonials and success stories, spotlighting women who have triumphed over challenges in a traditionally male-dominated industry.
The video serves as a testament to the resilience and determination of these trailblazers, breaking down stereotypes and showcasing that, with unwavering commitment, anyone can surmount obstacles and leave an indelible mark. The resounding message, “WE CAN,” echoes the collective strength and potential within every woman striving for success.
Under the theme of “Inspiring Inclusion,” the campaign emphasises the crucial importance of recognizing, appreciating, and amplifying the contributions of women in sectors historically dominated by men. HCCB’s commitment to fostering gender equality is evident in its proactive efforts to champion diversity, inclusivity, and the empowerment of women.
As we celebrate International Women’s Day, HCCB hopes to shed more light on these empowering stories of resilience and triumph.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
