Brands
Hindustan Coca-Cola beverages launch empowering campaign “We Can” on International Women’s Day
Mumbai: This International Women’s Day, (HCCB) unveils a compelling campaign titled “We Can,” dedicated to honouring the unwavering spirit of women in the manufacturing sector. The heart of this initiative lies in a powerful video featuring testimonials and success stories, spotlighting women who have triumphed over challenges in a traditionally male-dominated industry.
The video serves as a testament to the resilience and determination of these trailblazers, breaking down stereotypes and showcasing that, with unwavering commitment, anyone can surmount obstacles and leave an indelible mark. The resounding message, “WE CAN,” echoes the collective strength and potential within every woman striving for success.
Under the theme of “Inspiring Inclusion,” the campaign emphasises the crucial importance of recognizing, appreciating, and amplifying the contributions of women in sectors historically dominated by men. HCCB’s commitment to fostering gender equality is evident in its proactive efforts to champion diversity, inclusivity, and the empowerment of women.
As we celebrate International Women’s Day, HCCB hopes to shed more light on these empowering stories of resilience and triumph.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
